In 2016, 69% of soup value sales were generated by instant and dehydrated soup, which recorded a decline in volume sales due to its unhealthy image, poor nutritional value and increasing maturity. Increasing health consciousness also negatively affected shelf stable soup, which is perceived as containing a high level of salt and other preservatives. Meanwhile, chilled soup was the only category to post volume growth in 2016. However, the limited size of chilled soup in Lithuania means the area...
Euromonitor International’s Soup in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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149 pages •
By Euromonitor International
• Dec 2016
Population decline is the main challenge faced by packaged food producers in Lithuania. This demographic trend meant that most packaged food categories stagnated or only registered minor gains in volume terms during the review period. Nevertheless, rising disposable incomes and increased purchasing power did allow consumers to trade up to...