Most pet care categories in Vietnam recorded strong growth in volume and current value terms in 2017. This positive performance was driven by multiple factors. Most importantly, rising disposable incomes allowed consumers to spend more on pet food and pet products. Premiumisation was evident not only in pet care, but also in the rising popularity...
After performing strongly in 2017, dog food is expected to continue developing positively over the forecast period thanks to growth in Vietnam’s pet dog population, pet humanisation and rising urbanisation. Due to hectic lifestyles, it is becoming increasingly common for urban consumers to postpone starting families until they are older. Such...
Though less dynamic than dog and cat food, other pet food still recorded healthy growth in volume and current value terms in 2017, and is expected to continue developing positively over the forecast period. In many Vietnamese households, keeping fish at home is considered to bring good Feng Shui (good luck or fate). Moreover, in affluent households,...
Cats generally require lower maintenance than dogs, making them more suitable for busy urban consumers. This helped to ensure that Vietnam’s cat population grew faster than its dog population in 2017. This trend is expected to continue over the forecast period and fuel the further development of cat food, which in 2017 was the most dynamic...
Pet Food in Vietnam by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2017. This market covers packaged, prepared dry and wet food specifically for cats and dogs. Market size comprises sales through all retail channels including direct to consumer. Market size...
Over the review period, spreads continued to be a very small category in packaged food, mainly due to the low consumer demand, despite being available in Vietnam for a long time. Products such as chocolate spreads were not common, even in first-tier cities such as Ho Chi Minh city and Hanoi city. Indeed, with the exception of honey, which...