Over the review period, spreads continued to be a very small category in packaged food, mainly due to the low consumer demand, despite being available in Vietnam for a long time. Products such as chocolate spreads were not common, even in first-tier cities such as Ho Chi Minh city and Hanoi city. Indeed, with the exception of honey, which could be used for many different purposes, the other products in spreads were mainly consumed with bread, whilst Vietnam is a country that enjoys rice-based me...
Euromonitor International’s Spreads in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads, Yeast-based Spreads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Spreads market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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238 pages •
By Euromonitor International
• Nov 2017
In 2017, packaged food performed slightly better in value terms than in 2016. Volume growth remained a key driver, while the value performance was further supported by higher inflation. Moreover, the busier and more-modern lifestyles of the Vietnamese resulted in them favouring certain types of packaged food, as such products are perceived...