Parents in Turkey showed growing interest in higher quality traditional toys and games products in 2016. Together with the increasing popularity of digital gaming in the country, this continued to drive the positive development of the local toys and games market, which saw current value sales growth surpass the corresponding review period CAGR.
Euromonitor International’s Toys and Games in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Toys and Games market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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25 pages •
By Euromonitor International
• Jun 2017
Traditional toys and games in Turkey continued to record strong growth in current value sales in 2016 despite stagnation in consumer incomes. This was largely explained by the fact that importers, manufacturers and retailers in the category were forced to significantly increase unit prices for products (most did so at least twice during the...