Toys and Games in Turkey

Toys and Games in Turkey

  • June 2017
  • 40 pages
  • Euromonitor International
Report ID: 177115
Parents in Turkey showed growing interest in higher quality traditional toys and games products in 2016. Together with the increasing popularity of digital gaming in the country, this continued to drive the positive development of the local toys and games market, which saw current value sales growth surpass the corresponding review period CAGR.

Euromonitor International’s Toys and Games in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Traditional Toys and Games, Video Games.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

TOYS AND GAMES IN TURKEY
Euromonitor International
June 2017

LIST OF CONTENTS AND TABLES

Executive Summary
Toys and Games Continues To Post Healthy Growth in Current Value Sales
Challenging Economic Conditions Have Limited Impact on Toys and Games
International Brands Gain Ground in Toys and Games in Turkey
Specialist Retailers Make Gains in Toys and Games Distribution
Outlook for Toys and Games in Turkey Remains Positive
Key Trends and Developments
Depreciation of the Turkish Lira Fuels Price Hikes in Toys and Games
Toys and Games Benefits From Improved Distribution Via Modern Retailers
Market Data
Table 1 Sales of Toys and Games by Category: Value 2011-2016
Table 2 Sales of Toys and Games by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Toys and Games: % Value 2012-2016
Table 4 LBN Brand Shares of Toys and Games: % Value 2013-2016
Table 5 Distribution of Toys and Games by Format: % Value 2011-2016
Table 6 Forecast Sales of Toys and Games by Category: Value 2016-2021
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
Adore Oyuncak Ve Egitim Araclari As in Toys and Games (turkey)
Strategic Direction
Key Facts
Summary 2 Adore Oyuncak ve Egitim Araclari AS: Key Facts
Summary 3 Adore Oyuncak ve Egitim Araclari AS: Operational Indicators 2014-2016
Company Background
Internet Strategy
Private Label
Competitive Positioning
Summary 4 Adore Oyuncak ve Egitim Araclari AS: Competitive Position 2016
Dolu Plastik San Ve Tic Ltd Sti in Toys and Games (turkey)
Strategic Direction
Key Facts
Summary 5 Dolu Plastik San ve Tic Ltd Sti: Key Facts
Competitive Positioning
Summary 6 Dolu Plastik San ve Tic Ltd Sti: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Licensing
Category Data
Table 8 Sales of Traditional Toys and Games by Category: Value 2011-2016
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2011-2016
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2011-2016
Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2011-2016
Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2011-2016
Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2012-2016
Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2013-2016
Table 15 Distribution of Traditional Toys and Games by Format: % Value 2011-2016
Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2016-2021
Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2016-2021
Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2016-2021
Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 20 Sales of Video Games by Category: Value 2011-2016
Table 21 Sales of Video Games by Category: % Value Growth 2011-2016
Table 22 NBO Company Shares of Video Games: % Value 2012-2016
Table 23 LBN Brand Shares of Video Games: % Value 2013-2016
Table 24 NBO Company Shares of Video Games Hardware: % Value 2012-2016
Table 25 LBN Brand Shares of Video Games Hardware: % Value 2013-2016
Table 26 NBO Company Shares of Video Games Software: % Value 2012-2016
Table 27 LBN Brand Shares of Video Games Software: % Value 2013-2016
Table 28 Distribution of Video Games by Format: % Value 2011-2016
Table 29 Distribution of Video Games Hardware by Format: % Value 2011-2016
Table 30 Distribution of Video Games Software by Format: % Value 2011-2016
Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2011-2016
Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2011-2016
Table 33 Forecast Sales of Video Games by Category: Value 2016-2021
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2016-2021












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Country=Turkey Industry=ToyAndGame ParentIndustry=Leisure Date=201706 Topic=MarketReport Publisher=EuromonitorInternational Price=1000