Over the forecast period, Philip Morris Singapore is expected to continue launching new product variants catering to the growing trend of flavour capsule cigarettes as well as the widening taste preference of consumers. Moreover, the new product launches aim to strengthen its market leadership and consumer loyalty before the implementation of the point-of-sale display ban taking effect in August 2017.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco and Vapour Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Tobacco market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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British American Tobacco (Singapore) Ltd is expected to focus its efforts on its leading brands to cement its position. It is also expected to innovate and introduce new product variants in order to attract consumers. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken...