Breakfast Cereal Market in the US 2014-2018

Breakfast Cereal Market in the US 2014-2018

About Breakfast Cereals

Breakfast cereal is a food made from processed grains such as wheat, rice, oats, or fruits and is often eaten as the first meal of the day. It is available in both cold and hot format and can be consumed dry and in combination with milk, water, and yogurt. The US is the largest market for breakfast cereals worldwide as it is the place where the concept of cereals originated. Most of the consumers in the US eat cereal with milk and occasionally with fruits. Cereals are consumed in 90 percent of the families and 97 percent of the families with kids in the US, which signifies the penetration level of the product. There are many natural and organic cereals brands available in the market in the US.
TechNavio's analysts forecast the Breakfast Cereals market in the US to grow at a CAGR of 2.45 percent over the period 2013-2018.

Covered in this Report
In terms of type, the Breakfast Cereals market in the US can be segmented into two: Ready-to-eat (RTE) Cereals and Hot Cereals. To calculate the market size, the report considers the revenue generated from the retail sales of various breakfast cereals.
TechNavio's report, the Breakfast Cereals Market in the US 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes the landscape of the Breakfast Cereals market in the US and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Regions
- US

Key Vendors
- General Mills
- Kellogg's
- PepsiCo
- Post Holdings

Other Prominent Vendors

- Back to Nature Foods
- Barbara's
- Bob's Red Mill Natural Foods
- Food For Life Baking
- Golden Temple Of Oregon
- McKee Foods
- MOM Brands
- The Hain Celestial Group
- Udi’s Granola
- US Mills
- Weetabix Food
- Weight Watchers International


Key
Market Driver
- Health-conscious Population
- For a full, detailed list, view our report
Key
Market Challenge
- Decline in Birth Rates
- For a full, detailed list, view our report
Key
Market Trend
- Increased Demand from Hispanic Population
- For a full, detailed list, view our report

Key Questions Answered in this Report
- What will the market size be in 2018 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.

01. Executive Summary01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Country Profile: The US
06.1 Overview
07. Market Landscape
07.1 Market Overview
07.2 Market Size and Forecast by Revenue
07.3 Market Size and Forecast by Volume
07.4 Five Forces Analysis
08. Market Segmentation by Distribution
08.1 Breakfast Cereals Market in the US by Distribution Channel 2013
09. Market Segmentation by Category
09.1.1 Market Share of RTE Cereals in 2018
09.1.2 Market Share of Hot Cereals in 2018
09.2 Ready-to-eat Cereals Market in the US 2013-2018
09.2.1 Market Size and Forecast
09.2.2 RTE Cereals Market in the US by Product Segmentation
09.2.3 RTE Cereals Market in the US by Sugar Content
09.3 Hot Cereals Market in the US 2013-2018
09.3.1 Market Size and Forecast
10. Geographical Segmentation
10.1 Breakfast Cereals Market in the US by Geographical Segmentation 2013
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Trends and their Impact
18. Vendor Landscape
18.1 Competitive Scenario
18.2 Market Share Analysis 2013
18.3 Other Prominent Vendors
19. Key Vendor Analysis
19.1 General Mills
19.1.1 Key Facts
19.1.2 Business Overview
19.1.3 Business Segmentation by Revenue 2013
19.1.4 Business Segmentation by Revenue 2012 and 2013
19.1.5 Geographical Segmentation by Revenue 2013
19.1.6 Business Strategy
19.1.7 Recent Developments
19.1.8 SWOT Analysis
19.2 Kellogg's
19.2.1 Key Facts
19.2.2 Business Overview
19.2.3 Business Segmentation by Revenue 2013
19.2.4 Business Segmentation by Revenue 2012 and 2013
19.2.5 Geographical Segmentation by Revenue 2013
19.2.6 Business Strategy
19.2.7 Recent Developments
19.2.8 SWOT Analysis
19.3 PepsiCo
19.3.1 Key Facts
19.3.2 Business Overview
19.3.3 Business Segmentation by Revenue 2013
19.3.4 Business Segmentation by Revenue 2012 and 2013
19.3.5 Geographical Segmentation by Revenue 2013
19.3.6 Business Strategy
19.3.7 Recent Developments
19.3.8 SWOT Analysis
20. Other Reports in this Series

List of Exhibits

Exhibit 1: Market Research Methodology
Exhibit 2: US GDP Per Capita in US$ 2008-2013
Exhibit 3: US Population in Million 2008-2013
Exhibit 4: US Population by Age Structure 2013
Exhibit 5: Breakfast Cereal Market in the US
Exhibit 6: Breakfast Cereals Market in the US 2014-2018 (US$ billion)
Exhibit 7: Breakfast Cereals Market in the US 2014-2018 (million Kg)
Exhibit 8: Breakfast Cereals Market in the US by Distribution Channels
Exhibit 9: Breakfast Cereals Market in the US by Distribution Segmentation 2013
Exhibit 10: Breakfast Cereals Distribution in the US by Category 2013
Exhibit 11: Breakfast Cereals in the US by Category
Exhibit 12: Breakfast Cereals Market in the US by Category 2013 and 2018
Exhibit 13: RTE Cereals Market in the US 2013-2018 (US$ billion)
Exhibit 14: RTE Cereals market in the US by Product 2013
Exhibit 15: RTE Cereals Market in the US Segmentation by Sugar Content 2013
Exhibit 16: Hot Cereals Market in the US 2013-2018 (US$ billion)
Exhibit 17: Breakfast Cereals Market in the US by Geographical Segmentation 2013
Exhibit 18: New Ready-to-eat Product Introductions by Launch Type 2012
Exhibit 19: Market Share of Breakfast Cereals by Vendor 2013
Exhibit 20: General Mills: Business Segmentation by Revenue 2013
Exhibit 21: General Mills: Business Segmentation by Revenue 2012 and 2013 (US$ million/billion)
Exhibit 22: General Mills: Geographical Segmentation by Revenue 2013
Exhibit 23: Kellogg's: Business Segmentation by Revenue 2013
Exhibit 24: Kellogg's: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 25: Kellogg's: Geographical Segmentation by Revenue 2013
Exhibit 26: PepsiCo: Business Segmentation by Revenue 2013
Exhibit 27: PepsiCo: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 28: PepsiCo: Geographical Segmentation by Revenue 2013




02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Country Profile: The US
06.1 Overview
07. Market Landscape
07.1 Market Overview
07.2 Market Size and Forecast by Revenue
07.3 Market Size and Forecast by Volume
07.4 Five Forces Analysis
08. Market Segmentation by Distribution
08.1 Breakfast Cereals Market in the US by Distribution Channel 2013
09. Market Segmentation by Category
09.1.1 Market Share of RTE Cereals in 2018
09.1.2 Market Share of Hot Cereals in 2018
09.2 Ready-to-eat Cereals Market in the US 2013-2018
09.2.1 Market Size and Forecast
09.2.2 RTE Cereals Market in the US by Product Segmentation
09.2.3 RTE Cereals Market in the US by Sugar Content
09.3 Hot Cereals Market in the US 2013-2018
09.3.1 Market Size and Forecast
10. Geographical Segmentation
10.1 Breakfast Cereals Market in the US by Geographical Segmentation 2013
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Trends and their Impact
18. Vendor Landscape
18.1 Competitive Scenario
18.2 Market Share Analysis 2013
18.3 Other Prominent Vendors
19. Key Vendor Analysis
19.1 General Mills
19.1.1 Key Facts
19.1.2 Business Overview
19.1.3 Business Segmentation by Revenue 2013
19.1.4 Business Segmentation by Revenue 2012 and 2013
19.1.5 Geographical Segmentation by Revenue 2013
19.1.6 Business Strategy
19.1.7 Recent Developments
19.1.8 SWOT Analysis
19.2 Kellogg's
19.2.1 Key Facts
19.2.2 Business Overview
19.2.3 Business Segmentation by Revenue 2013
19.2.4 Business Segmentation by Revenue 2012 and 2013
19.2.5 Geographical Segmentation by Revenue 2013
19.2.6 Business Strategy
19.2.7 Recent Developments
19.2.8 SWOT Analysis
19.3 PepsiCo
19.3.1 Key Facts
19.3.2 Business Overview
19.3.3 Business Segmentation by Revenue 2013
19.3.4 Business Segmentation by Revenue 2012 and 2013
19.3.5 Geographical Segmentation by Revenue 2013
19.3.6 Business Strategy
19.3.7 Recent Developments
19.3.8 SWOT Analysis
20. Other Reports in this Series

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