The company targets categories within tobacco where it obtains good results; cigarettes and smoking tobacco.
Entering other categories is not planned for the short term. However, with a rising focus on the promotion of its main brands West and Davidoff and their product development, the company is not expected to lose its strong position within tobacco over the forecast period.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco and Vapour Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Tobacco market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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75 pages •
By Wright Investors' Service
• Oct 2018
A textual analysis of the financial results for Philip Morris CR a.s. compared to selected competitors. Also included are quantitative analyses of the company's financial statements, extensive ratio analyses and up to 10-year history of sales, earnings, dividends and security pricing. A business description of the company, including contact...
Philip Morris CR will continue to make great efforts with its production and the new product development of cigarettes and is not expected to lose its leading position within the category. Moreover, other tobacco categories will be the target of the company, such as vapour products, as the company plans to launch its IQOS brand...