The number of outbound trips continued to increase in 2013 but at a marginally slower rate compared to the previous year following a long period of electioneering at the start of the year and then the threat of terrorism. Kenya Airways did not reduce ticket prices on all its routes, thus discouraging some outbound tourists who prefer to use the national airline.
Euromonitor International's Tourism Flows Outbound in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Departures By Country, Departures by Mode of Transport, Departures By Purpose Of Visit.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tourism Flows Outbound market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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