Beer in Kenya

Beer in Kenya

  • May 2021 •
  • 26 pages •
  • Report ID: 189943 •
  • Format: PDF
Beer is mainly consumed through on-trade in Kenya and with food service outlets disrupted for much of 2020, overall volume sales of beer suffered a decline. However, the decline in volume sales was even larger through off-trade, which was further hampered by high price per unit increases. Beer is by far the most popular alcoholic drink in Kenya and many beer drinkers were affected by the economic fallout of COVID-19 and were increasingly price sensitivity as a result.

Beer in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage:
Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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