Cider/Perry in Kenya

Cider/Perry in Kenya

  • August 2017
  • 22 pages
  • Euromonitor International
Report ID: 189957
The popularity of cider/perry grew in 2016 as both existing and new product launches were supported by massive promotion throughout the year. In particular, Tusker Cider Premium, which was launched in 2016 by East Africa Breweries, was supported by massive promotions and marketing, both in bars and restaurants as well as the electronic media. Snapp, from East Africa Breweries, was also supported by significant promotions. In addition, the growing population of female consumers, whom cider market...

Euromonitor International’s Cider/Perry in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
CIDER/PERRY IN KENYA
Euromonitor International
August 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cider/Perry: Total Volume 2011-2016
Table 2 Sales of Cider/Perry: Total Value 2011-2016
Table 3 Sales of Cider/Perry: % Total Volume Growth 2011-2016
Table 4 Sales of Cider/Perry: % Total Value Growth 2011-2016
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2011-2016
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2011-2016
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2011-2016
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2012-2016
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2012-2016
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2013-2016
Table 12 Production, Imports and Exports of Cider/Perry: Total Volume 2010-2015
Table 13 Imports of Cider/Perry by Country of Origin: Total Volume 2010-2015
Table 14 Imports of Cider/Perry by Country of Origin: Total Value 2010-2015
Table 15 Exports of Cider/Perry by Country of Destination: Total Volume 2010-2015
Table 16 Exports of Cider/Perry by Country of Destination: Total Value 2010-2015
Table 17 Forecast Sales of Cider/Perry: Total Volume 2016-2021
Table 18 Forecast Sales of Cider/Perry: Total Value 2016-2021
Table 19 Forecast Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 20 Forecast Sales of Cider/Perry: % Total Value Growth 2016-2021
East African Breweries Ltd in Alcoholic Drinks (kenya)
Strategic Direction
Key Facts
Summary 1 East African Breweries Ltd: Key Facts
Summary 2 East African Breweries Ltd: Operational Indicators
Competitive Positioning
Summary 3 East African Breweries Ltd: Competitive Position 2016
Executive Summary
Growth Remains Moderate
Strong Retail Growth Recorded in 2016
East African Breweries Leads Alcoholic Drinks
Modernisation of Retailing Continues
Healthy Growth Expected Over the Forecast Period
Market Background
Legislation
Table 21 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 25 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 26 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Market Indicators
Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 29 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 36 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 37 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 38 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2016
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Sources
Summary 4 Research Sources
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Country=Kenya Industry=Beverage ParentIndustry=Beverage Date=201708 Topic=MarketReport Publisher=EuromonitorInternational Price=1000