The popularity of cider/perry grew in 2016 as both existing and new product launches were supported by massive promotion throughout the year. In particular, Tusker Cider Premium, which was launched in 2016 by East Africa Breweries, was supported by massive promotions and marketing, both in bars and restaurants as well as the electronic media. Snapp, from East Africa Breweries, was also supported by significant promotions. In addition, the growing population of female consumers, whom cider market...
Euromonitor International’s Cider/Perry in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Cider/Perry market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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67 pages •
By Euromonitor International
• Aug 2017
Slow, albeit steady, economic growth led to moderate total volume growth of alcoholic drinks in Kenya in 2016. A growing middle class, as well as a young population, also fuelled this growth. Premiumisation was also witnessed in categories such as beer where more consumers began to shift to higher-priced imported varieties. Growth in the number...