Spirits in Kenya

Spirits in Kenya

  • August 2017
  • 28 pages
  • Euromonitor International
Report ID: 189986
The increasing penetration of low-cost brands had a positive impact of volume sales of spirits in 2016. In addition, increasing demand for alcoholic drinks in Kenya as a result of the growing population prompted manufacturers to develop low-cost and premium spirits brands to target both low-income and upper-income consumers.

Euromonitor International’s Spirits in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
SPIRITS IN KENYA
Euromonitor International
August 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2011-2016
Table 2 Sales of Spirits by Category: Total Value 2011-2016
Table 3 Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 4 Sales of Spirits by Category: % Total Value Growth 2011-2016
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2011-2016
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2011-2016
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2011-2016
Table 9 GBO Company Shares of Spirits: % Total Volume 2012-2016
Table 10 NBO Company Shares of Spirits: % Total Volume 2012-2016
Table 11 LBN Brand Shares of Spirits: % Total Volume 2013-2016
Table 12 Production, Imports and Exports of Brandy & Cognac: Total Volume 2010-2015
Table 13 Production, Imports and Exports of Rum: Total Volume 2010-2015
Table 14 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2010-2015
Table 15 Production, Imports and Exports of Whiskies: Total Volume 2010-2015
Table 16 Production, Imports and Exports of Gin: Total Volume 2010-2015
Table 17 Production, Imports and Exports of Vodka: Total Volume 2010-2015
Table 18 Forecast Sales of Spirits by Category: Total Volume 2016-2021
Table 19 Forecast Sales of Spirits by Category: Total Value 2016-2021
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2016-2021
East African Breweries Ltd in Alcoholic Drinks (kenya)
Strategic Direction
Key Facts
Summary 1 East African Breweries Ltd: Key Facts
Summary 2 East African Breweries Ltd: Operational Indicators
Competitive Positioning
Summary 3 East African Breweries Ltd: Competitive Position 2016
Wines of the World Ltd in Alcoholic Drinks (kenya)
Strategic Direction
Key Facts
Summary 4 Wines of the World Ltd: Key Facts
Internet Strategy
Company Background
Competitive Positioning
Summary 5 Wines of the World Ltd: Competitive Position 2016
Executive Summary
Growth Remains Moderate
Strong Retail Growth Recorded in 2016
East African Breweries Leads Alcoholic Drinks
Modernisation of Retailing Continues
Healthy Growth Expected Over the Forecast Period
Market Background
Legislation
Table 22 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
Table 23 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 27 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Market Indicators
Table 28 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 29 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 30 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 31 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 32 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 37 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 38 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 39 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2016
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Sources
Summary 6 Research Sources
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Country=Kenya Industry=AlcoholicDrink ParentIndustry=Beverage Date=201708 Topic=MarketReport Publisher=EuromonitorInternational Price=1000