Adult Mouth Care in Portugal

Adult Mouth Care in Portugal

Adult mouth care is a category which is rather mature in Portugal as the majority of products in the category are perceived as non-essential and with household budgets remaining under pressure, many consumers are seeking less costly alternatives to adult mouth care in an attempt to limit oral health issues so as to avoid high dental costs. Improvements in oral care products such as toothpaste, mouthwashes and dental rinses undermined demand for adult mouth care towards the end of the review...

Euromonitor International's Adult Mouth Care in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Adult Mouth Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


ADULT MOUTH CARE IN PORTUGAL

May 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Adult Mouth Care: Value 2008-2013
Table 2 Sales of Adult Mouth Care: % Value Growth 2008-2013
Table 3 NBO Company Shares of Adult Mouth Care: % Value 2009-2013
Table 4 LBN Brand Shares of Adult Mouth Care: % Value 2010-2013
Table 5 Forecast Sales of Adult Mouth Care: Value 2013-2018
Table 6 Forecast Sales of Adult Mouth Care: % Value Growth 2013-2018
Johnson & Johnson Lda in Consumer Health (portugal)
Strategic Direction
Key Facts
Summary 1 Johnson & Johnson Lda: Operational Indicators
Company Background
Competitive Positioning
Summary 2 Johnson & Johnson Lda: Competitive Position 2013
Pfizer Sa, Laboratórios in Consumer Health (portugal)
Strategic Direction
Key Facts
Summary 3 Laboratórios Pfizer SA: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Pfizer SA, Laboratórios: Competitive Position 2013
Executive Summary
Official Claims of Economic Recovery Fail To Convince Portuguese Consumers
the Health and Wellness Trend Has A Positive Impact on Sales of Consumer Health
Consumer Health Manufacturers Focus on Their Existing Brands
Chemists/pharmacies Remains the Core Retail Distribution Channel in Consumer Health
Difficult Times To Come
Key Trends and Developments
Value for Money and Efficacy Are Key Issues in Consumer Health
International Manufacturers Dominate Consumer Health in Portugal
Overall Wellbeing, A Life Goal
the Problem of Vast Numbers of Overweight and Obese People
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
Table 8 Life Expectancy at Birth 2008-2013
Market Data
Table 9 Sales of Consumer Health by Category: Value 2008-2013
Table 10 Sales of Consumer Health by Category: % Value Growth 2008-2013
Table 11 NBO Company Shares of Consumer Health: % Value 2009-2013
Table 12 LBN Brand Shares of Consumer Health: % Value 2010-2013
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2008-2013
Table 14 Distribution of Consumer Health by Format: % Value 2008-2013
Table 15 Distribution of Consumer Health by Format and Category: % Value 2013
Table 16 Forecast Sales of Consumer Health by Category: Value 2013-2018
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 5 OTC: Switches 2011-2013
Sources
Summary 6 Research Sources












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