Retailing in Kenya

Retailing in Kenya

Kenya’s double-digit economic growth projections are promising thanks to sound macroeconomic policies having been put in place. The retail industry remains vibrant, with supermarket chains expanding beyond Kenya’s boundaries. The industry registered improved sales over the review period and accounted for a significant share of the country’s GDP. Buoyed by the changing lifestyles of Kenyans and increasing urbanisation, demand for shopping has led to a rise in the number of malls constructed in...

Euromonitor International's Retailing in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


RETAILING IN KENYA

March 2015

LIST OF CONTENTS AND TABLES

Executive Summary
Positive Economic Outlook Spurs Retailing Growth in Kenya
Foreign Interest in the Country's Fast Growing Retail Industry Is Rising
Grocery Retailers Increase Their Offer of Non-grocery Items
Local and Foreign Company Partnerships Experience Challenges
Further Strong Growth Expected Over the Forecast Period
Key Trends and Developments
Economic Outlook
Minimal Government Participation in the Retail Industry
Changes in Foreign Direct Investment in Kenya
Market Indicators
Table 1 Employment in Retailing 2009-2014
Market Data
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2009-2014
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2009-2014
Table 4 Sales in Store-Based Retailing by Channel: Value 2009-2014
Table 5 Store-Based Retailing Outlets by Channel: Units 2009-2014
Table 6 Sales in Store-Based Retailing by Channel: % Value Growth 2009-2014
Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2009-2014
Table 8 Sales in Retailing by Grocery vs Non-Grocery: 2009-2014
Table 9 Retailing Company Shares: % Value 2010-2014
Table 10 Retailing Brand Shares: % Value 2011-2014
Table 11 Store-based Retailing Company Shares: % Value 2010-2014
Table 12 Store-based Retailing Brand Shares: % Value 2011-2014
Table 13 Store-based Retailing Brand Shares: Outlets 2011-2014
Table 14 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 15 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 16 Forecast Sales in Store-Based Retailing by Channel: Value 2014-2019
Table 17 Forecast Store-Based Retailing Outlets by Channel: Units 2014-2019
Table 18 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
Table 19 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
Appendix
Operating Environment
Summary 1 Standard Opening Hours by Channel Type 2014
Cash and Carry
Definitions
Sources
Summary 2 Research Sources
Deacons Kenya Ltd in Retailing (kenya)
Strategic Direction
Key Facts
Summary 3 Deacons Kenya Ltd: Key Facts
Summary 4 Deacons Kenya Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 5 Deacons Kenya Ltd: Competitive Position 2014
Naivas Ltd in Retailing (kenya)
Strategic Direction
Key Facts
Summary 6 Naivas Ltd: Key Facts
Summary 7 Naivas Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 8 Naivas Ltd: Private Label Portfolio
Competitive Positioning
Summary 9 Naivas Ltd: Competitive Position 2014
Nakumatt Holdings Ltd in Retailing (kenya)
Strategic Direction
Key Facts
Summary 10 Nakumatt Holdings Ltd: Key Facts
Summary 11 Nakumatt Holdings Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 12 Nakumatt Holdings Ltd: Private Label Portfolio
Competitive Positioning
Summary 13 Nakumatt Holdings Ltd: Competitive Position 2014
Tile & Carpet Centre in Retailing (kenya)
Strategic Direction
Key Facts
Summary 14 Tile & Carpet Centre: Key Facts
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 15 Tile & Carpet Centre: Competitive Position 2014
Tusker Mattresses Ltd in Retailing (kenya)
Strategic Direction
Key Facts
Summary 16 Tusker Mattresses Ltd: Key Facts
Summary 17 Tusker Mattresses Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 18 Tusker Mattresses Ltd: Private Label Portfolio
Competitive Positioning
Summary 19 Tusker Mattresses Ltd: Competitive Position 2014
Uchumi Supermarkets Ltd in Retailing (kenya)
Strategic Direction
Key Facts
Summary 20 Uchumi Supermarkets Ltd: Key Facts
Summary 21 Uchumi Supermarkets Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 22 Uchumi Supermarkets Ltd: Private Label Portfolio
Competitive Positioning
Summary 23 Uchumi Supermarkets Ltd: Competitive Position 2014
Headlines
Trends
Traditional Vs Modern
Competitive Landscape
Prospects
Channel Formats
Chart 1 Modern Grocery Retailers: Uchumi, Supermarket in Nairobi
Channel Data
Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space 2009-2014
Table 21 Sales in Grocery Retailers by Channel: Value 2009-2014
Table 22 Grocery Retailers Outlets by Channel: Units 2009-2014
Table 23 Sales in Grocery Retailers by Channel: % Value Growth 2009-2014
Table 24 Grocery Retailers Outlets by Channel: % Unit Growth 2009-2014
Table 25 Grocery Retailers Company Shares: % Value 2010-2014
Table 26 Grocery Retailers Brand Shares: % Value 2011-2014
Table 27 Grocery Retailers Brand Shares: Outlets 2011-2014
Table 28 Grocery Retailers Brand Shares: Selling Space 2011-2014
Table 29 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2014-2019
Table 30 Forecast Sales in Grocery Retailers by Channel: Value 2014-2019
Table 31 Forecast Grocery Retailers Outlets by Channel: Units 2014-2019
Table 32 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 33 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 2 Non-Grocery Specialists: Bata, Apparel and Footwear Specialist in Nairobi
Channel Data
Table 34 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2009-2014
Table 35 Sales in Non-Grocery Specialists by Channel: Value 2009-2014
Table 36 Non-Grocery Specialists Outlets by Channel: Units 2009-2014
Table 37 Sales in Non-Grocery Specialists by Channel: % Value Growth 2009-2014
Table 38 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2009-2014
Table 39 Non-Grocery Specialists Company Shares: % Value 2010-2014
Table 40 Non-Grocery Specialists Brand Shares: % Value 2011-2014
Table 41 Non-Grocery Specialists Brand Shares: Outlets 2011-2014
Table 42 Non-Grocery Specialists Brand Shares: Selling Space 2011-2014
Table 43 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2014-2019
Table 44 Forecast Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 45 Forecast Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 46 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 47 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 48 Mobile internet retailing
Table 49 Sales in Non-Store Retailing by Channel: Value 2009-2014
Table 50 Sales in Non-Store Retailing by Channel: % Value Growth 2009-2014
Table 51 Non-Store Retailing Company Shares: % Value 2010-2014
Table 52 Non-Store Retailing Brand Shares: % Value 2011-2014
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019