U.S. SMB Mobile Enterprise Management Software 2013-2017 Forecast: The Growing Role of Midmarket in Enterprise Mobility

  • Sep 2013
  • By IDC
  • 29 pages

U.S. SMB Mobile Enterprise Management Software 2013-2017 Forecast: The Growing Role of Midmarket in Enterprise Mobility

  • Sep 2013
  • By IDC
  • 29 pages

This IDC study analyzes the adoption of mobile enterprise management (MEM) software by United States-based small and medium-sized business customers. The forecast comprises total vendor revenue generated from SMB customers and is segmented by company size: micro (<10 employees,) small (10-99 employees) and medium sized (100-999 employees). 2012 data is actual, and 2013-2017 is forecast.

The study discusses the key market trends impacting the U.S. SMB market and examines the key market challenges and competitive dynamics. Relevant vendors are profiled as related to their initiatives aimed at SMBs. Since this study is specifically on the SMB market, enterprise adoption is excluded, as is education and government, as well as any additional country or geographies.

"MEM vendors can unlock value from the SMB segment, but this will require modifying the enterprise solution strategy to take SMB consumerization into account." -- Ben Hoffman, research analyst, SMB mobility

"The SMB market is a greenfield opportunity for MEM vendors, provided they specifically target a set of customers aligned with their solution's capabilities." -- Chris Chute, research director, SMB

Table of Contents

IDC Opinion

In This Study

Methodology

Definitions

Situation Overview

A Tale of Three Segments

Cloud and Mobility Are Reshaping SMB IT

Who Is Diversifying into the SMB Space?

AirWatch

Citrix

FiberLink

GLOBO

IBM

MobileIron

SAP

Sophos

Trend Micro

Other Vendors

Future Outlook

Forecast and Assumptions

Market Context

Essential Guidance

Learn More

Related Research

Small and Medium-Sized Business Markets

Small and Medium-Sized Business Markets: Mobile Services

Mobile Enterprise Software

Synopsis

Table: U.S. SMB Installed Base by Company Size, 2013

Table: U.S. SMB Mobile Enterprise Management Revenue, 2011-2017 ($M)

Table: U.S. SMB Mobile Enterprise Management Revenue by Company Size, 2011-2017

Table: Top 3 Assumptions for the U.S. SMB Mobile Enterprise Management Software Market, 2013-2017

Table: Key Forecast Assumptions for the U.S. SMB Mobile Enterprise Management Software Market, 2013-2017

Figure: U.S. SMB Tablet BYOD Policy Trends

Figure: U.S. SMB Mobile Device Management Trends