The 2022 Report on Office Supplies, Stationery, and Gift Stores: World Market Segmentation by City

The 2022 Report on Office Supplies, Stationery, and Gift Stores: World Market Segmentation by City

  • July 2021 •
  • 504 pages •
  • Report ID: 1954129 •
  • Format: PDF
This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a "borderless world", cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2,000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.

This study covers office supplies, stationery, and gift stores as defined by the North American Industrial Classification system or NAICS (pronounced "nakes").

The NAICS code for office supplies, stationery, and gift stores is 4532. It is for this definition that aggregate latent demand estimates are derived. Office supplies, stationery, and gift stores is specifically defined as follows:

4532 Office Supplies, Stationery, and Gift Stores

45321 See industry description for 453210.

45322 See industry description for 453220.

453210 This industry comprises establishments primarily engaged in one or more of the following: (1) retailing new stationery, school supplies, and office supplies; (2) selling a combination of new office equipment, furniture, and supplies; and (3) selling new office equipment, furniture, and supplies in combination with selling new computers.

453220 This industry comprises establishments primarily engaged in retailing new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and holiday decorations, and curios.

453210P Primary services

453220P Primary services

4532101 Office supplies and stationery stores

4532102 Establishments primarily engaged in retailing a general line of office supplies, such as accounting and legal forms, blankbooks, and office forms and supplies. School and teacher supply stores are included in this classification.

4532201 Gift, novelty, and souvenir stores

This study covers the world outlook for office supplies, stationery, and gift stores across more than 2,000 cities. For the year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the city in question (in millions of U.S. dollars), the percent share the city is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities of the world). This study gives, however, Professor Parker’s estimates for the worldwide latent demand, or the P.I.E., for office supplies, stationery, and gift stores. It also shows how the P.I.E. is divided across the world’s cities. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.