This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a "borderless world", cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2,000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.
This study covers wireline voice and data network equipment as defined by the North American Industrial Classification system or NAICS (pronounced "nakes").
The NAICS code for wireline voice and data network equipment is 3342107. It is for this definition that aggregate latent demand estimates are derived. Wireline voice and data network equipment is specifically defined as follows:
3342107 All other telephone-telegraph & data communication apparatus, incl telephone set
33421070 Other telephone and telegraph (wire) apparatus, including telephone sets, telephone answering, and fax machines
33421071 Other telephone and telegraph (wire) apparatus, including telephone sets, telephone answering, and fax machines
3342107000 All other telephone~telegraph (wire) and data communications apparatus, including telephone sets, telephone answering, and fax machines
3342107001 Single line and ISDN telephone sets
3342107003 Key telephone sets
3342107005 Public pay telephone sets
3342107007 Cordless handset telephone sets
3342107009 All other telephone sets and accessories
3342107021 Routers and gateways
This study covers the world outlook for wireline voice and data network equipment across more than 2,000 cities. For the year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the city in question (in millions of U.S. dollars), the percent share the city is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.
This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities of the world). This study gives, however, Professor Parker’s estimates for the worldwide latent demand, or the P.I.E., for wireline voice and data network equipment. It also shows how the P.I.E. is divided across the world’s cities. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.
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120 pages •
By Infiniti Research Limited
• Jul 2021
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