The 2022 Report on Wholesale Petroleum and Petroleum Products: World Market Segmentation by City

The 2022 Report on Wholesale Petroleum and Petroleum Products: World Market Segmentation by City

  • July 2021 •
  • 505 pages •
  • Report ID: 1957310 •
  • Format: PDF
This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a "borderless world", cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2,000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.

This study covers wholesale petroleum and petroleum products as defined by the North American Industrial Classification system or NAICS (pronounced "nakes").

The NAICS code for wholesale petroleum and petroleum products is 4247. It is for this definition that aggregate latent demand estimates are derived. Wholesale petroleum and petroleum products is specifically defined as follows:

4247 Petroleum and Petroleum Products Merchant Wholesalers

42471 See industry description for 424710.

42472 See industry description for 424720.

424710 This industry comprises establishments with bulk liquid storage facilities primarily engaged in the merchant wholesale distribution of crude petroleum and petroleum products, including liquefied petroleum gas.

424720 This industry comprises establishments primarily engaged in the merchant wholesale distribution of petroleum and petroleum products (except from bulk liquid storage facilities).

This study covers the world outlook for wholesale petroleum and petroleum products across more than 2,000 cities. For the year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the city in question (in millions of U.S. dollars), the percent share the city is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities of the world). This study gives, however, Professor Parker’s estimates for the worldwide latent demand, or the P.I.E., for wholesale petroleum and petroleum products. It also shows how the P.I.E. is divided across the world’s cities. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.