Pasta in Pakistan

Pasta in Pakistan

  • January 2014
  • 42 pages
  • Euromonitor International
Report ID: 198283
Pasta remained restricted to upper-income consumers who were increasingly influenced by Western food habits as pasta is not a part of Pakistani traditional cuisine. However, the exposure of online media which creates the awareness of Western foods, even among middle-income consumers, helped raise the acceptance levels among consumers, as it is quick and easy to prepare with less cooking time. Hence, pasta is gaining acceptance among a wider base of consumers.

Euromonitor International's Pasta in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Canned/Preserved Pasta, Chilled/Fresh Pasta, Dried Pasta.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Pasta market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Country=Pakistan Industry=ProcessedFood ParentIndustry=Food Date=201401 Topic=MarketReport Publisher=EuromonitorInternational Price=1000