Database & Directory Publishing in the US - Industry Market Research Report

Database & Directory Publishing in the US - Industry Market Research Report

  • November 2020 •
  • 45 pages •
  • Report ID: 198994 •
  • Format: PDF
Find and replace: Operators will likely be forced to compete in the digital advertising market

Abstract

Database & Directory Publishing in the US
The decline of the Database and Directory Publishing industry over the five years to 2019 has been driven by the sustained migration from print to digital advertising, as the industry historically generated the majority of its revenue from the sale of advertisement space in printed publications. Print advertising expenditure, which drives demand for advertising space in directories, is expected to decline. Industry revenue is forecast to continue to decline over the five years to 2024, as both businesses and consumers will continually turn to digital alternatives for information and advertising opportunities.

This industry includes companies that publish organized compilations of information or facts. These collections may be published in print or electronic form. Electronic versions can be provided directly to customers by the publisher or offered through online services or third-party vendors. However, businesses that publish solely on the internet are excluded from this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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