Television Broadcasting in the US - Industry Market Research Report

Television Broadcasting in the US - Industry Market Research Report

  • August 2017
  • 40 pages
  • Ibisworld
Report ID: 199008
Change the channel: Industry operators will respond to a shifting media environment by integrating programming with digital platforms

Abstract

Television Broadcasting in the US



Over the five years to 2017, the Television Broadcasting industry has struggled somewhat to attract viewers and generate advertising revenue, though industry revenue has increased. Companies have continued to invest in advertisements for certain programs, such as professional and collegiate sports. Yet, as consumers quickly adopted mobile devices, thereby increasing their ability to subscribe to online streaming platforms, advertisers lowered their spending on broadcast television and increased their efforts on digital and online media.

Over the five years to 2022, television broadcasters will respond to a shifting media environment by restructuring their business models to better integrate programming with digital platforms. They will also move toward acquiring online streaming platforms to get a stake in the growing online industry. Still, the continued pressure and competition from online streaming services combined with falling advertisement spending in the Television Broadcasting will strain industry growth.

Television broadcasters operate studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. The types of programming offered can be made by broadcasters or by affiliates that exist outside the industry. This industry excludes cable and satellite TV and operators that provide online-only content.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY


MAJOR COMPANIES
NBCUniversal Media LLC
The Walt Disney Company
Viacom Inc.
Fox Broadcasting Company
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Country=UnitedStates Industry=AdvertisingAndMarketing ParentIndustry=BusinessServices Date=201708 Topic=MarketReport Publisher=Ibisworld Price=1000