Media Buying Agencies in the US - Industry Market Research Report

Media Buying Agencies in the US - Industry Market Research Report

  • September 2020 •
  • 52 pages •
  • Report ID: 199094 •
  • Format: PDF
Fast forward: Industry agencies have been challenged with a changing media landscape

Abstract

Media Buying Agencies in the US
The Media Buying Agencies industry engages in selling media advertisement slots to advertising agencies and brands and providing media buying and planning services to its clients. Media buyers negotiate the terms on which ads are purchased from media operators, and media planners determine the optimal mix of platforms advertisements should be placed and monitor the results of marketing campaigns. Over the five years to 2019, the industry has experienced growth due to changing media consumption habits and growing corporate profit. As a result, these enterprises expanded their advertisement budgets. Companies will increasingly turn to media buying agencies to seek integrated marketing solutions that harness cross-platform potential, driving revenue growth over the five years to 2024.

Industry operators in the media buying agencies purchase advertising time and space from media providers and resell it to advertisers. They can also be involved in planning individual campaigns and monitoring the results of advertising placements against agreed metrics, such as target audience reach. Large advertisers may bypass this industry by using in-house media buying teams and dealing directly with media representatives.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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