Promotional Products in the US - Industry Market Research Report

Promotional Products in the US - Industry Market Research Report

  • July 2017
  • 34 pages
  • Ibisworld
Report ID: 199099
Hot off the press: Increasing advertising budgets will promote demand for industry products

Abstract

Promotional Products in the US

The Promotional Products industry expanded over the past five years. Similar to other advertising industries over the period, the growing economy fostered healthy consumer spending, so businesses respond by increasing expenditures on advertisements to capture the attention of shoppers and downstream clients. In addition, an increase in the total number of US businesses added to the industry’s potential pool of clientele, as new companies often use promotional products to endorse their business, product or service.

Over the next five years, continued growth in corporate profit and total advertising expenditure will boost industry demand, compelling companies to spend more on promotional products. The industry will also benefit from a move toward integrated advertising campaigns, whereby promotional products are used in conjunction with other forms of advertisements as part of a coordinated marketing campaign.

Companies in this industry design and distribute promotional products (e.g. key chains, magnets and pens). They also provide a variety of advertising-related services, including sign lettering and window dressing. This industry does not include advertising agency services, public relations agency services, media-buying agency services, media representative services, display-advertising services, direct-mail-advertising services or marketing consulting services.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY


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Country=UnitedStates Industry=AdvertisingAndMarketing ParentIndustry=BusinessServices Date=201707 Topic=MarketReport Publisher=Ibisworld Price=1000