Promotional Products in the US - Industry Market Research Report

Promotional Products in the US - Industry Market Research Report

  • June 2020 •
  • 35 pages •
  • Report ID: 199099 •
  • Format: PDF
Clear sign: Growth in corporate profit is expected to boost industry revenue growth

Abstract

Promotional Products in the US
The Promotional Products industry has expanded over the five years to 2019. Industry revenue is generated through the distribution of specialty advertising on everyday items, such as mugs, magnets, calendars and t-shirts. The advertising sector as a whole, which includes this industry, has experienced growth during the current period due to an increase in corporate profit, spurring higher advertising expenditure. Demand for industry services is strongly linked to the marketing budgets of business clients. Furthermore, this industry experiences a high degree of external competition from other advertising channels, such as mobile and online platforms. As result, operators have widened their portfolio of services, particularly through the acquisition of companies with complementary services or operations. Overall, industry revenue is anticipated to increase during the current period. Over the five years to 2024, industry revenue is forecast to continue rising, albeit at a slower rate. Continued growth in corporate profit and total advertising expenditure will likely boost industry demand.

Companies in this industry design and distribute promotional products (e.g. key chains, magnets and pens). They also provide various advertising-related services, including sign lettering and window dressing. This industry does not include advertising agency services, public relations agency services, media-buying agency services, media representative services, display-advertising services, direct-mail-advertising services or marketing consulting services.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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