Middle East B2C E-Commerce Market 2019

Middle East B2C E-Commerce Market 2019

  • April 2019 •
  • 127 pages •
  • Report ID: 2027809 •
  • Format: PDF
B2C E-Commerce flourishes in the Middle East

M-Commerce drives the growth of online retail sales in the Middle East

Mobile shopping is one of the strongest market rends in Middle Eastern B2C E-Commerce. With a high percentage of local populations going online via smartphones, more than one in two digital buyers preferred to make purchases through mobile shopping websites and apps, according to a survey cited by the report. The leading product categories purchased online include fashion and electronics, with online groceries showing a high growth potential.

B2C E-Commerce sales to maintain double-digit growth rates

The B2C E-Commerce sales forecasts contained in the report indicate that online retail is projected to rise at an annual rate of above +20% through 2022 in the region’s top markets including Saudi Arabia, the UAE, and others. As the market’s potential remains robust, both local and international market players intensify their efforts in Middle Eastern E-Commerce.

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