This IDC study analyzes the results the latest IDC European Vertical Markets Survey, focusing on primary channels for IT purchases, the criteria used to choose IT suppliers, and satisfaction with IT vendors across vertical markets. The IDC European Vertical Markets Survey was carried out between August and September 2013 in the top 5 Western European countries (France, Germany, Italy, Spain, and the U.K.) among 1,651 companies with more than 10 employees. The vertical markets include financial services, process manufacturing, discrete manufacturing, healthcare, telecom/media, utilities/oil and gas, retail/wholesale, professional services/transport, and government/education.
"A slow recovery will characterize the IT budget scenario in 2014, with a cautious optimism leading companies to carefully invest and look for the best channel that could propose a suitable advanced offering at a reasonable price," said Andrea Siviero, research analyst, IDC European Industry Solutions. "An increasing percentage of shadow IT and the disruptive adoption of cloud-based solutions led independent software vendors to take the leading role among primary IT channels."
Table of Contents
In This Study
3rd Platform Solutions Driving ISVs on Top
How Are IT Channels Changed Over the Past Years?
Primary IT Channels by Vertical Market
Channel Evolution in the Short Term
Customer Service Always on Top, with Technical Superiority and Innovation Regaining Their Leading Positions
Are Companies Satisfied with Their IT Suppliers?
IT Supplier Selection by Channel
Table: Western Europe Shadow IT by Vertical Market (%)
Table: Western Europe Primary Channel for IT Purchases by Vertical Market (%)
Table: Western Europe IT Vendor Selection Criteria Mean Scores
Table: Western Europe IT Supplier Performance Mean Scores
Figure: Western Europe Primary Channel for IT Purchases
Figure: Western Europe Primary Channel for IT Purchase Trends, 2010-2013
Figure: Western Europe Primary Channel for IT Purchases by Vertical Market: 2012/2013 Comparison
Figure: Most Important Criteria for Choosing the Primary IT Supplier by Vertical Market
Figure: Western Europe Criteria for IT Vendor Selection and Customer Satisfaction with IT Suppliers
Figure: Western Europe IT Supplier Selection Criteria and Performance by Vertical Market
Figure: Western Europe IT Supplier Selection Criteria and Performance by Channel