Western Europe Vertical Markets Channel Selection, 2014: As End Users Confirm Their Need for Enhanced Customer Experience and Increase Focus on Technical Innovation, ISVs Stand Out...

  • Mar 2014
  • By IDC
  • 23 pages

Western Europe Vertical Markets Channel Selection, 2014: As End Users Confirm Their Need for Enhanced Customer Experience and Increase Focus on Technical Innovation, ISVs Stand Out -- An IDC Survey

  • Mar 2014
  • By IDC
  • 23 pages

This IDC study analyzes the results the latest IDC European Vertical Markets Survey, focusing on primary channels for IT purchases, the criteria used to choose IT suppliers, and satisfaction with IT vendors across vertical markets. The IDC European Vertical Markets Survey was carried out between August and September 2013 in the top 5 Western European countries (France, Germany, Italy, Spain, and the U.K.) among 1,651 companies with more than 10 employees. The vertical markets include financial services, process manufacturing, discrete manufacturing, healthcare, telecom/media, utilities/oil and gas, retail/wholesale, professional services/transport, and government/education.

"A slow recovery will characterize the IT budget scenario in 2014, with a cautious optimism leading companies to carefully invest and look for the best channel that could propose a suitable advanced offering at a reasonable price," said Andrea Siviero, research analyst, IDC European Industry Solutions. "An increasing percentage of shadow IT and the disruptive adoption of cloud-based solutions led independent software vendors to take the leading role among primary IT channels."

Table of Contents

IDC Opinion

In This Study

Methodology

Definitions

Situation Overview

3rd Platform Solutions Driving ISVs on Top

How Are IT Channels Changed Over the Past Years?

Primary IT Channels by Vertical Market

Future Outlook

Channel Evolution in the Short Term

Customer Service Always on Top, with Technical Superiority and Innovation Regaining Their Leading Positions

Are Companies Satisfied with Their IT Suppliers?

IT Supplier Selection by Channel

Essential Guidance

Learn More

Related Research

Synopsis

Table: Western Europe Shadow IT by Vertical Market (%)

Table: Western Europe Primary Channel for IT Purchases by Vertical Market (%)

Table: Western Europe IT Vendor Selection Criteria Mean Scores

Table: Western Europe IT Supplier Performance Mean Scores

Figure: Western Europe Primary Channel for IT Purchases

Figure: Western Europe Primary Channel for IT Purchase Trends, 2010-2013

Figure: Western Europe Primary Channel for IT Purchases by Vertical Market: 2012/2013 Comparison

Figure: Most Important Criteria for Choosing the Primary IT Supplier by Vertical Market

Figure: Western Europe Criteria for IT Vendor Selection and Customer Satisfaction with IT Suppliers

Figure: Western Europe IT Supplier Selection Criteria and Performance by Vertical Market

Figure: Western Europe IT Supplier Selection Criteria and Performance by Channel

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