Bath and Shower in Germany

May 2017
26 pages
Euromonitor International

Report ID: 207710

Summary
Table of contents
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The bath and shower experience is becoming increasingly important to German consumers. They are increasingly demanding products which contain natural ingredients and are choosing to avoid those which could potentially be harmful to their health, skin or the environment. The smell, texture and colour of products are also important as these are components which help create an enjoyable bath and shower experience.

Euromonitor International’s Bath and Shower in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

BATH AND SHOWER IN GERMANY
Euromonitor International
May 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2011-2016
Table 2 Sales of Bath and Shower by Category: % Value Growth 2011-2016
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Bath and Shower: % Value 2012-2016
Table 5 LBN Brand Shares of Bath and Shower: % Value 2013-2016
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2013-2016
Table 7 Forecast Sales of Bath and Shower by Category: Value 2016-2021
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
L'Oréal Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 1 L'Oréal Deutschland GmbH: Key Facts
Summary 2 L'Oréal Deutschland GmbH: Operational Indicators
Competitive Positioning
Summary 3 L'Oréal Deutschland GmbH: Competitive Position 2016
Weleda AG in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 4 Weleda AG: Key Facts
Summary 5 Weleda AG: Operational Indicators
Competitive Positioning
Summary 6 Weleda AG: Competitive Position 2016
Executive Summary
Beauty and Personal Care Records Another Positive Performance in 2016
Trend Towards Multi-functional Products
Large Players Continue To Lead the Industry
Innovation and Quality Key To New Product Development
Further Growth Set To Be Driven by Innovative and Natural Products
Key Trends and Developments
Natural and Organic Ingredients Drive Growth in Beauty and Personal Care
Younger Generations Look for Immediate Results While Older Consumers Seek Long-lasting Effects
Increasing Demand for Anti-pollution Products
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 7 Research Sources

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