The COVID-19 pandemic encouraged greater consumer awareness of hygiene, disinfection and cleaning, which lead to increased consumption of home care products in Bulgaria in 2020, especially those related to surface cleaning and laundry care. More frequent laundry washing also increased the use of specialised products such as laundry bleach...
In 2020, home care value and volume growth declined compared to results recorded in 2019, with the outbreak of COVID-19 increasing price-sensitivity in the country, leading consumers to focus on those items they deemed essential for the household. Home Care in Thailand market report offers a comprehensive guide to the size and shape...
Home hygiene became a priority in 2020, as consumers focused on preventing the spread of the COVID-19 virus. The US Centers for Disease Control and Prevention (CDC) recommended frequently cleaning and disinfecting surfaces to mitigate the spread of the virus. This prompted many consumers to seek out surface cleaning products, as well as disinfectant...
In response to the outbreak of COVID-19, home care will see slowed current value growth as lockdown leads consumers to spend more time at home and therefore require product areas such as home laundry less. Likewise, due to the financial repercussions of the pandemic, unemployment rates have risen and disposable incomes have therefore diminished,...
The outbreak of COVID-19 in Denmark led to an increase in value growth for home care in 2020, which moved value growth from 1% in 2019, to 6%. Due to the outbreak of the virus, consumers interest in health, hygiene and sanitation increased, and consumers spent more time ensuring the home was a safe environment. This was a key driver of growth...
Home care saw slightly slower retail volume and current value growth rates in 2020 than in the previous year. COVID-19 had different impacts on different home care categories. For instance, products that boost hygiene, including bleach, toilet care, surface care and in particular dishwashing, enjoyed accelerated volume and value growth rates...
Home care saw just a minor fall in its retail volume and current value growth rates in 2020 compared with the previous year. However, with the arrival of COVID-19 in the country, different impacts were seen between categories, depending on factors including the effect of lockdowns, their contribution to hygiene and their perceived necessity. Home...
Most product areas within home care have been positively impacted by the COVID-19 pandemic in 2020. As a result of the government implementing lockdown, most Lithuanian consumers have been spending more time at home throughout 2020, meaning product areas such as home laundry and dishwashing have benefited from increased usage. Home...
Home care in Ecuador was characterised by an overall slowdown in growth in 2020, in line with the country’s decelerating economy. The pandemic and the resulting economic uncertainty led Ecuadorian consumers to prioritise their purchases to basic goods that they use regularly. The sanitary situation benefited surface care and bleach most, whilst...
Demand for home care products in Croatia in 2020 was shaped by several opposing dynamics. Whilst on the one hand consumers prioritised essentials items in their shopping during the lockdown, leaving aside non-essential items such as fabric softeners and fabric fresheners, there was on the other hand more demand for dishwashing and surface...