Deodorants in Greece

Deodorants in Greece

  • April 2017
  • 30 pages
  • Euromonitor International
Report ID: 207876
Despite the promotional intensity of recent years, deodorants has been able to benefit from constant innovation as it has evolved into a category offering a wide range of products with a plethora of sophisticated claims. The pace of innovation in the category was a bit slower in 2016, with new product developments focusing mainly on 48-hour protection, a claim made by Noxzema Total Protect+ and Nivea Protect & Care. Other key trends included the launch of variants with fewer chemicals which are...

Euromonitor International’s Deodorants in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

DEODORANTS IN GREECE
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2011-2016
Table 2 Sales of Deodorants by Category: % Value Growth 2011-2016
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Deodorants: % Value 2012-2016
Table 5 LBN Brand Shares of Deodorants: % Value 2013-2016
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2013-2016
Table 7 Forecast Sales of Deodorants by Category: Value 2016-2021
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2016-2021
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2016-2021
L'Oréal Hellas SA in Beauty and Personal Care (greece)
Strategic Direction
Key Facts
Summary 1 L'Oréal Hellas SA: Key Facts
Competitive Positioning
Summary 2 L'Oréal Hellas SA: Competitive Position 2016
Procter & Gamble Hellas SA in Beauty and Personal Care (greece)
Strategic Direction
Key Facts
Summary 3 Procter & Gamble Hellas SA: Key Facts
Summary 4 Procter & Gamble Hellas SA: Operational Indicators
Competitive Positioning
Summary 5 Procter & Gamble Hellas SA: Competitive Position 2016
Executive Summary
Beauty and Personal Care Keeps Declining Amidst Ongoing Economic Hardship
Promotional Intensity and Bargain Hunting Characterise the Market
Turbulence in Supermarkets/hypermarkets
Natural and Innovative Products Win Favour Amidst the Economic Recession
Stabilisation in Sight
Key Trends and Developments
Tight Disposable Incomes and Promotional Intensity Squeeze Value Sales for Yet Another Year
Shift in Distribution Channels Slows Down Amidst Turbulence in the Supermarket/hypermarket Channel
the Popularity of Natural and Hand-made Products Increases
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 6 Research Sources












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Country=Greece Industry=Cosmetics ParentIndustry=PersonalCare Date=201704 Topic=MarketReport Publisher=EuromonitorInternational Price=1000