Dishwashing in Italy

Dishwashing in Italy

  • April 2017
  • 17 pages
  • Euromonitor International
Report ID: 207908
The year 2016 marked the continuation of the trend on migration from standard to concentrated products in dishwashing, which resulted in an increase in unit prices. This trend also gave key brands the opportunity to win back category share that had been lost to private label manufacturers during the bleak economic crisis years.

Euromonitor International’s Dishwashing in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Automatic Dishwashing, Hand Dishwashing.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

DISHWASHING IN ITALY
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Dishwashers 2011-2016
Category Data
Table 2 Sales of Dishwashing by Category: Value 2011-2016
Table 3 Sales of Dishwashing by Category: % Value Growth 2011-2016
Table 4 NBO Company Shares of Dishwashing: % Value 2012-2016
Table 5 LBN Brand Shares of Dishwashing: % Value 2013-2016
Table 6 Forecast Sales of Dishwashing by Category: Value 2016-2021
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
Executive Summary
Concentration: A Good Strategy for Brands To Regain Market Share
Environmental Concerns Affect Packaging
Private Label Loses Market Share As the Low Price Strategy Declines in Popularity
the Internet Is Still A Small But Growing Channel, While Supermarkets Retains the Lead
A Challenging Future for Home Care in Italy
Key Trends and Developments
Concentration: A Clear Trend Both in Liquid and Powder Detergents
Light Packaging: Zero-waste Philosophy and Environmentally-friendly Attitude
Internet Retailing Growing in Importance in Italy
Market Indicators
Table 8 Households 2011-2016
Market Data
Table 9 Sales of Home Care by Category: Value 2011-2016
Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Home Care: % Value 2012-2016
Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
Table 13 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 14 Distribution of Home Care by Format: % Value 2011-2016
Table 15 Distribution of Home Care by Format and Category: % Value 2016
Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources












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Country=Italy Industry=MajorAppliance ParentIndustry=HomeGoods Date=201704 Topic=MarketReport Publisher=EuromonitorInternational Price=1000