Polishes in Poland

Polishes in Poland

Value sales of floor polish decreased by 4% in 2015. One of the main reasons for the continuing decline in sales is the replacement of such specialised products with multi-purpose cleaners from the surface care category. The latter’s efficiency satisfies consumers, which leaves limited need for specialised floor polish. Floor polish generated 11% of total category sales in 2015, and its diminishing popularity is inhibiting the faster development of the whole category.

Euromonitor International’s Polishes in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

POLISHES IN POLAND
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2010-2015
Table 2 Sales of Polishes by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Polishes: % Value 2011-2015
Table 4 LBN Brand Shares of Polishes: % Value 2012-2015
Table 5 Forecast Sales of Polishes by Category: Value 2015-2020
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Grupa Inco SA in Home Care (poland)
Strategic Direction
Key Facts
Summary 1 Grupa Inco SA: Key Facts
Summary 2 Grupa Inco SA: Operational Indicators
Competitive Positioning
Summary 3 Grupa Inco SA: Competitive Position 2015
Jeronimo Martins Polska SA in Home Care (poland)
Strategic Direction
Key Facts
Summary 4 Jeronimo Martins Polska SA: Key Facts
Summary 5 Jeronimo Martins Polska SA: Operational Indicators
Competitive Positioning
Summary 6 Jeronimo Martins Polska SA: Competitive Position 2015
Reckitt Benckiser Poland SA in Home Care (poland)
Strategic Direction
Key Facts
Summary 7 Reckitt Benckiser Poland SA: Key Facts
Summary 8 Reckitt Benckiser Poland SA: Operational Indicators
Competitive Positioning
Summary 9 Reckitt Benckiser Poland SA: Competitive Position 2015
Executive Summary
Home Care Continues To Develop Both in Value and Volume Terms
Convenience Shapes the Market and Stimulates Growth
Polarisation Starts To Be Noticed Within Home Care
Discounters and Health and Beauty Specialist Retailers Are Becoming the Most Important Channels
Bright Prospects for Home Care Sales
Key Trends and Developments
Convenience Is One of the Main Market Drivers
Increasing Safety-awareness Stimulates Further Development
Partial Polarisation of the Home Care Market
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 10 Research Sources












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