Polishes in Poland

Polishes in Poland

Current value sales of polishes increased by only 2% in 2014, reaching PLN202 million. A growing number of price-sensitive consumers regard polishes as by-products or even unnecessary in everyday life. Consequently they limit purchases of such products as floor polish, furniture polish, metal polish or even shoe polish. On the other hand, demanding consumers who care for their high-quality floors, furniture, metal products, surfaces or shoes wish to have innovative offerings, being both...

Euromonitor International's Polishes in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

POLISHES IN POLAND
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2009-2014
Table 2 Sales of Polishes by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Polishes: % Value 2010-2014
Table 4 LBN Brand Shares of Polishes: % Value 2011-2014
Table 5 Forecast Sales of Polishes by Category: Value 2014-2019
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2014-2019
Gold Drop Sp Zoo in Home Care (poland)
Strategic Direction
Key Facts
Summary 1 Gold Drop Sp zoo: Key Facts
Summary 2 Gold Drop Sp zoo: Operational Indicators
Company Background
Production
Summary 3 Gold Drop Sp zoo: Production Statistics 2014
Competitive Positioning
Summary 4 Gold Drop Sp zoo: Competitive Position 2014
Jeronimo Martins Dystrybucja SA in Home Care (poland)
Strategic Direction
Key Facts
Summary 5 Jeronimo Martins Drogerie i Farmacja Sp zoo: Key Facts
Summary 6 Jeronimo Martins Drogerie i Farmacja Sp zoo: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Reckitt Benckiser Poland SA in Home Care (poland)
Strategic Direction
Key Facts
Summary 7 Reckitt Benckiser Poland SA: Key Facts
Summary 8 Reckitt Benckiser Poland SA: Operational Indicators
Company Background
Production
Summary 9 Reckitt Benckiser Poland SA: Production Statistics 2014
Competitive Positioning
Summary 10 Reckitt Benckiser Poland SA: Competitive Position 2014
Executive Summary
Homecare Generates Value Growth and Stable Volume Sales in 2014
Consumers Appreciate Advanced and Convenient Solutions
Multinationals Remain on Top in Home Care
Supermarkets, Health and Beauty Specialist Retailers and Hypermarkets Are the Main Distribution Channels
Further Growth in Volume and Value Sales Expected Over Forecast Period
Key Trends and Developments
Modern Formulas and Multipurpose Properties
Less Is More
Private Label Records A Stronger Performance in Home Care
Market Indicators
Table 7 Households 2009-2014
Market Data
Table 8 Sales of Home Care by Category: Value 2009-2014
Table 9 Sales of Home Care by Category: % Value Growth 2009-2014
Table 10 NBO Company Shares of Home Care: % Value 2010-2014
Table 11 LBN Brand Shares of Home Care: % Value 2011-2014
Table 12 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 13 Distribution of Home Care by Format: % Value 2009-2014
Table 14 Distribution of Home Care by Format and Category: % Value 2014
Table 15 Forecast Sales of Home Care by Category: Value 2014-2019
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 11 Research Sources












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