Polishes in Poland

Polishes in Poland

Economic uncertainty has a negative impact on sales of specialist products, including polishes. Many price-sensitive consumers regard those as unnecessary products; therefore they refrain from purchasing such offerings as floor polish, furniture polish, metal polish or shoe polish. On the other hand, demanding consumers wish to have dedicated products to be able to care for their high-quality floors, furniture, metal products and surfaces or shoes and they are eager to reach for innovative...

Euromonitor International's Polishes in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


POLISHES IN POLAND

April 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2008-2013
Table 2 Sales of Polishes by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Polishes: % Value 2009-2013
Table 4 LBN Brand Shares of Polishes: % Value 2010-2013
Table 5 Forecast Sales of Polishes by Category: Value 2013-2018
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2013-2018
Gold Drop Sp Zoo in Home Care (poland)
Strategic Direction
Key Facts
Summary 1 Gold Drop Sp zoo: Key Facts
Summary 2 Gold Drop Sp zoo: Operational Indicators
Company Background
Production
Summary 3 Gold Drop Sp zoo: Production Statistics 2013
Competitive Positioning
Summary 4 Gold Drop Sp zoo: Competitive Position 2013
Grupa Inco SA in Home Care (poland)
Strategic Direction
Key Facts
Summary 5 Grupa Inco SA: Key Facts
Summary 6 Grupa Inco SA: Operational Indicators
Company Background
Production
Summary 7 Grupa Inco SA: Production Statistics 2013
Competitive Positioning
Summary 8 Grupa Inco SA: Competitive Position 2013
Rossmann Sdp Sp Zoo in Home Care (poland)
Strategic Direction
Key Facts
Summary 9 Rossmann SDP Sp zoo: Key Facts
Summary 10 Rossmann SDP Sp zoo: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 11 Rossmann SDP Sp zoo: Private Label Portfolio
Competitive Positioning
Summary 12 Rossmann SDP Sp zoo: Competitive Position 2013
Executive Summary
Home Care Sees Positive Development in Poland
the Pursuit of Convenience
Multinationals Remain Tough Opponents
Discounters Increasingly Popular
Steady Growth Expected
Key Trends and Developments
Multinationals, the Unrivalled Leaders
New Product Developments Drive Growth
Private Label Gains Ground Within Home Care
Market Indicators
Table 7 Households 2008-2013
Market Data
Table 8 Sales of Home Care by Category: Value 2008-2013
Table 9 Sales of Home Care by Category: % Value Growth 2008-2013
Table 10 NBO Company Shares of Home Care: % Value 2009-2013
Table 11 LBN Brand Shares of Home Care: % Value 2010-2013
Table 12 Penetration of Private Label in Home Care by Category: % Value 2008-2013
Table 13 Distribution of Home Care by Format: % Value 2008-2013
Table 14 Distribution of Home Care by Format and Category: % Value 2013
Table 15 Forecast Sales of Home Care by Category: Value 2013-2018
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Sources
Summary 13 Research Sources












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