Toilet Care in Italy

Toilet Care in Italy

  • April 2017
  • 16 pages
  • Euromonitor International
Report ID: 208398
Toilet care sales remained healthy in 2016 with the category achieving 3% growth in value sales over the previous year. This was also much higher than the CAGR for the review period. The fortunes of the category improved towards the end of the review period in line with improvements in the economy.

Euromonitor International’s Toilet Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

TOILET CARE IN ITALY
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Toilet Care by Category: Value 2011-2016
Table 2 Sales of Toilet Care by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Toilet Care: % Value 2012-2016
Table 4 LBN Brand Shares of Toilet Care: % Value 2013-2016
Table 5 Forecast Sales of Toilet Care by Category: Value 2016-2021
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021
Executive Summary
Concentration: A Good Strategy for Brands To Regain Market Share
Environmental Concerns Affect Packaging
Private Label Loses Market Share As the Low Price Strategy Declines in Popularity
the Internet Is Still A Small But Growing Channel, While Supermarkets Retains the Lead
A Challenging Future for Home Care in Italy
Key Trends and Developments
Concentration: A Clear Trend Both in Liquid and Powder Detergents
Light Packaging: Zero-waste Philosophy and Environmentally-friendly Attitude
Internet Retailing Growing in Importance in Italy
Market Indicators
Table 7 Households 2011-2016
Market Data
Table 8 Sales of Home Care by Category: Value 2011-2016
Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home Care: % Value 2012-2016
Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
Table 12 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 13 Distribution of Home Care by Format: % Value 2011-2016
Table 14 Distribution of Home Care by Format and Category: % Value 2016
Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources












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Country=Italy Industry=E-Healthcare ParentIndustry=InternetBusiness Date=201704 Topic=MarketReport Publisher=EuromonitorInternational Price=1000