Laundry Care in Croatia

Laundry Care in Croatia

  • January 2017
  • 21 pages
  • Euromonitor International
Report ID: 208471
Over the review period, the decision by Saponia dd to focus on value for money showed that consumers actively compare the benefits of certain brands with their prices. Other manufacturers began to increase the number of promotions in laundry care. This resulted in 60% of products being sold via promotion. This also affected the sales of private label, which declined due to competition from the owners of promoted branded products.

Euromonitor International’s Laundry Care in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

LAUNDRY CARE IN CROATIA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Henkel Croatia Doo in Home Care (croatia)
Strategic Direction
Key Facts
Summary 1 Henkel Croatia doo: Key Facts
Summary 2 Henkel Croatia doo: Operational Indicators
Competitive Positioning
Summary 3 Henkel Croatia doo: Competitive Position 2016
Labud Dd in Home Care (croatia)
Strategic Direction
Key Facts
Summary 4 Labud dd : Key Facts
Summary 5 Labud dd : Operational Indicators
Competitive Positioning
Summary 6 Labud dd : Competitive Position 2016
Saponia Dd in Home Care (croatia)
Strategic Direction
Key Facts
Summary 7 Saponia dd: Key Facts
Summary 8 Saponia dd: Operational Indicators
Competitive Positioning
Summary 9 Saponia dd: Competitive Position 2016
Executive Summary
Sales Growth Accelerates in Home Care
Changing Formats and Dosage in Laundry Care and Dishwashing
Domestic Company Leads A Market Dominated by Internationals
Three Big Channels Dominate Distribution
Slow But Stable Growth Expected Over the Forecast Period
Market Indicators
Table 16 Households 2011-2016
Market Data
Table 17 Sales of Home Care by Category: Value 2011-2016
Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Home Care: % Value 2012-2016
Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
Table 21 Distribution of Home Care by Format: % Value 2011-2016
Table 22 Distribution of Home Care by Format and Category: % Value 2016
Table 23 Forecast Sales of Home Care by Category: Value 2016-2021
Table 24 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 10 Research Sources
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Country=Croatia Industry=E-Healthcare ParentIndustry=InternetBusiness Date=201701 Topic=MarketReport Publisher=EuromonitorInternational Price=1000