Watches in Germany

Watches in Germany

  • June 2017
  • 21 pages
  • Euromonitor International
Report ID: 208508
Demand continued to increase for luxury and premium products. Consumers increasingly sought investment pieces, such as Rolex, in the unpredictable economic environment. This was reflected in high mechanical watches – the biggest category – which registered current retail value growth of 2% in 2017 and is expected to continue to grow over the forecast period. It was not only men who favoured high mechanical watches – women increasingly bought the product. Moreover, consumers who can afford a mid-...

Euromonitor International’s Watchesin Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Watches by Price Band, Watches by type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Watches market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

WATCHES IN GERMANY
Euromonitor International
June 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Watches by Category: Volume 2012-2017
Table 2 Sales of Watches by Category: Value 2012-2017
Table 3 Sales of Watches by Category: % Volume Growth 2012-2017
Table 4 Sales of Watches by Category: % Value Growth 2012-2017
Table 5 Sales of Watches by Price Band: Volume 2012-2017
Table 6 Sales of Watches by Price Band: Value 2012-2017
Table 7 Sales of Watches by Price Band: % Volume Growth 2012-2017
Table 8 Sales of Watches by Price Band: % Value Growth 2012-2017
Table 9 NBO Company Shares of Watches: % Value 2012-2016
Table 10 LBN Brand Shares of Watches: % Value 2013-2016
Table 11 Distribution of Watches by Format: % Value 2012-2017
Table 12 Forecast Sales of Watches by Category: Volume 2017-2022
Table 13 Forecast Sales of Watches by Category: Value 2017-2022
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2017-2022
Table 15 Forecast Sales of Watches by Category: % Value Growth 2017-2022
Table 16 Forecast Sales of Watches by Price Band: Volume 2017-2022
Table 17 Forecast Sales of Watches by Price Band: Value 2017-2022
Table 18 Forecast Sales of Watches by Price Band: % Volume Growth 2017-2022
Table 19 Forecast Sales of Watches by Price Band: % Value Growth 2017-2022
Executive Summary
Further Growth for Personal Accessories in Germany
Premium and Affordable Luxury Products Drive Value Sales
With Variety Comes Fragmentation - Challenges Within the Competitive Landscape
Specialist Retailers Important for Purchases of Personal Accessories
Expected Increase of Digital Advances Within Personal Accessories
Key Trends and Developments
Digital Products and Innovations Increasingly Important
Increased Demand for High-quality Products Supports Affordable Luxury Trend
Luxury Products As Investment Pieces
Market Data
Table 20 Sales of Personal Accessories by Category: Volume 2012-2017
Table 21 Sales of Personal Accessories by Category: Value 2012-2017
Table 22 Sales of Personal Accessories by Category: % Volume Growth 2012-2017
Table 23 Sales of Personal Accessories by Category: % Value Growth 2012-2017
Table 24 NBO Company Shares of Personal Accessories: % Value 2012-2016
Table 25 LBN Brand Shares of Personal Accessories: % Value 2013-2016
Table 26 Distribution of Personal Accessories by Format: % Value 2012-2017
Table 27 Forecast Sales of Personal Accessories by Category: Volume 2017-2022
Table 28 Forecast Sales of Personal Accessories by Category: Value 2017-2022
Table 29 Forecast Sales of Personal Accessories by Category: % Volume Growth 2017-2022
Table 30 Forecast Sales of Personal Accessories by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources












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Country=Germany Industry=ClothingAccessories ParentIndustry=ClothingAndTextile Date=201706 Topic=MarketReport Publisher=EuromonitorInternational Price=1000