As part of a decades’ long battle with Unicer for market leadership in Portugal, SCC has focused on product innovation, launching or relaunching products and brands in different categories such as premium lager and cider/perry, with this expected to continue. The company’s reputation has been built on significant investment in marketing and communication, namely through the sponsorship of sports teams, particularly in football.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Unicer is one of the two leading players in beer in Portugal. The company operates mainly in beer although it also has a presence in bottled water, wine, cider/perry and the tourism industry. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover...