Health and Wellness in Turkey

Health and Wellness in Turkey

  • February 2022 •
  • 95 pages •
  • Report ID: 2347228 •
  • Format: PDF
In 2021, health and wellness packaged food and beverages in Turkey achieved positive volume and value growth rates. In the wake of the COVID-19 health crisis, consumers adapted their diets to become healthier and preferred food and beverages with additional health benefits. Additionally, due to the extended lockdowns in the country, people were confined to the home and had concerns over gaining weight, which led to greater demand for reduced sugar products.

Health and Wellness in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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