Health and Wellness in Saudi Arabia

Health and Wellness in Saudi Arabia

  • February 2020 •
  • 80 pages •
  • Report ID: 2384451 •
  • Format: PDF
Health and wellness packaged food and beverages saw positive growth in most areas in 2019, much of this driven by the government’s active efforts to increase health awareness and change consumers habits, particularly when it came to the consumption of sugar. In 2019, the Saudi government implemented a sugar tax on all sugary beverages, the result of which saw beverages containing sugar, doubling in price.

Health and Wellness in Saudi Arabia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage:
Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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