This BCC Research report provides a global overview of the market for energy efficiency technologies for commercial building markets, with breakdowns by region and by major technology. Market forecasts are covered for the period 2014 through 2019.
Use this report to: - Analyze industry trends with factors that support and run counter to continue market development, on a regional and national basis for selected countries. - Identify strategies that commercial energy-efficiency technology manufacturers and other industry players can take advantage of in the coming market upturn. - Review commercial energy-efficiency technology categories, along with relevant market and production information, technological descriptions and issues, applications - Learn about the relevant incentives and regulations in major worldwide markets.
Highlights - The global revenues for energy–efficient technologies in commercial buildings reached nearly $36.3 billion in 2013 and $41 billion in 2014. This market should reach $60.2 billion in 2019, demonstrating a compound annual growth rate (CAGR) of 8% from 2014 to 2019. - The North American market totaled $10.4 billion in 2013 and nearly $12.1 billion in 2014, and should total about $17.7 billion by 2019, demonstrating a CAGR of 7.9%. - European market reached $11.3 billion by 2013 and $12.5 billion in 2014, and should reach $16.3 billion by 2019, with a CAGR of 5.5%.
Introduction & Scope
STUDY GOALS AND OBJECTIVES This report provides a global overview of the market for energy efficiency technologies for commercial building markets, with breakdowns by region and by major technology. BCC Research’s goal in conducting this study was to assess and describe the current status and potential growth of the global commercial energy efficiency industry, and the associated market for commercial energy efficiency technologies. More specifically, the study includes the following objectives:
(1) summarize recent historic commercial energy efficiency markets and emerging trends that weigh on market valuations and futures; (2) evaluate the existing commercial energy efficiency technologies, focusing on manufacturers within major categories of technologies that are commonly applied to increase commercial building energy efficiency; (3) assess market potential for these technologies over a five–year period from 2014 through 2019; and (4) focus on markets for new building construction, which will underlay near–term to midterm growth as global markets continue to recover in the wake of the global economic downturn.
REASONS FOR DOING THIS STUDY Several key factors are currently influencing markets for commercial energy efficiency technologies at the regional and global levels. In an increasing number of countries, incentives and increasingly stringent regulations support energy efficiency deployment. But industry insiders in some regions will not cite regulations as the primary drivers of their industry. Other factors are also taken into consideration: These include underlying growth in emerging and transition economies; heightened interest in green buildings and green building certification; interest in corporate greening; and the desire to reduce energy consumption and costs. Changes in energy costs are particularly important, because these increases create strong incentives to implement energy saving technologies.
In addition to these high level or global factors, a number of other technology specific considerations also support or dissuade the decision to purchase. The purpose of this report is to weigh industry trends with factors that support and run counter to continued market development, on a regional and national basis for select countries, in order to enable a better understanding of markets for key commercial energy efficiency technologies identified below. The report seeks to identify the regional and national markets and technology categories that will show the strongest growth through 2019; help to identify strategies that commercial energy efficiency technology manufacturers and other industry players can take advantage of in the coming market upturn; and generally support business planning and marketing within the industry. This report will help industry executives, sales managers, and strategists to better plan their approach to growth within today’s diverse energy efficiency technology markets for commercial buildings.
INTENDED AUDIENCE This study reviews commercial energy efficiency technology categories, along with relevant market and production information, technological descriptions and issues, applications and market factors and potential and gives an overview of relevant incentives and regulations in major worldwide markets. This study will be of interest to current and potential manufacturers and suppliers of commercial energy efficiency technologies, entrepreneurs and entrepreneurial companies interested in entering or expanding into the commercial energy efficiency sector. It will also be of interest to corporate planners and strategists, efficiency research and development strategists, engineering firms involved in the development and installation of large commercial energy efficiency technologies, efficient technology and related industry groups, and other public– and private–sector interest groups and market analysts.
SCOPE OF REPORT AND METHODOLOGY The scope of this report includes new construction for major commercial energy efficiency technology categories that are being installed across the new commercial building industry. Commercial energy efficiency technologies help to reduce energy consumption within a wide array of commercial building types, including government, educational and university, institutional, and private sector buildings including offices, commercial space, warehouses, and other applicable facilities around the globe.
Specific technology categories considered in this report comprise the individual technologies identified in the table below. Within this framework, market breakdowns are provided for the following categories as relevant to new commercial building construction: tankless and heat pump water heaters; commercial evaporative coolers; water source and ground source heat pumps; LED lighting; weather barriers and efficient insulation; advanced windows and window coverings; efficient roof coverings; and efficient electric transformers. The report focuses specifically on new construction for commercial applications, and does not consider industrial or residential applications, or retrofit markets.
The market analysis provided in this report is based on a variety of data sources. These include the most recent government, industry, and corporate data on energy efficiency technology sales, production, imports, and exports for commercial building; building construction data and future commercial building market projection data used to help gage historic and anticipated future market growth; data generated by recent and ongoing research and development efforts aimed at identifying new and developing niches for certain classes of commercial energy efficiency technologies, and potential for associated growth; and available corporate project announcements for major commercial energy efficiency technology installations to help identify market penetration and new and upcoming technologies.
Select emerging commercial energy efficiency technologies that may become viable within the next five years are summarized, but are not included in the market assessment of this report. BCC Research analyzes each major viable commercial energy efficiency technology as shown above, determines its current market status, examines its impact on future markets, and presents forecasts of growth over the next five years. Technological issues, including the latest trends, are assessed and discussed, as are the current and likely regulatory environments in support of this industry. Industry trends and supply chain processes are also reviewed and critically discussed.
BCC Research analyzes the commercial energy efficiency technology industry on a worldwide basis in terms of its manufacturing and the deployment of its technologies or products. BCC Research also examines government roles in regulating energy efficiency and (as relevant) emissions worldwide, and identifies key laws and regulations that are expected to drive development of increased penetration into new commercial building markets through 2019. BCC also discusses recent trends and projections in terms of unit sales (as well as market sales values).
METHODOLOGY Background information, including reviews of each energy efficient industrial technology and its current rate of deployment, by region and nation as relevant, was collected from government, industry, and corporate sources. Additional data were gathered from email or phone conversations with industry insiders, government officials, regulators, and other players active in the global industry for energy efficient industrial technologies. Data were compiled by the analyst for all national and regional markets considered. Available data were assessed by the analyst for gaps, underreporting, and other signs of inaccurate or missing information. Where information gaps or inaccuracies were identified, these were estimated using applicable and available benchmarking tools, including national or regional level changes in commercial building development and construction, commercial energy consumption, and regulated and non–regulated trends in energy efficiency deployment.
BCC Research’s studies of current and historic market trends was conducted primarily via internet research and direct interviews and data collection, relying on available industry and government data and information gathered from phone– and email–based interviews. Internal company data and annual documentation of sales relevant to a particular technology or sales category were also reviewed in order to prepare market assessments. Based on the results of our surveys and research, BCC Research analyzed the potential applications for each technology, forecast the remaining 2014 sales (Q2 through Q4 forecast), and sales through 2019. Additionally, when available, the data provided in this report were compared with other industry data to ensure relevance, applicability and accuracy.
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