Apparel accessories significantly suffered in 2020 due to the pandemic as home seclusion and remote working reduced demand for belts, hat/caps and ties, as consumers prioritised their spending on more essential items. While demand for these items improved in 2021 due to greater mobility outside of the home for some of the year, sales remained...
Most apparel accessories experienced declining retail volume and value declines towards the end of the review period. While performances varied widely across the category, other apparel accessories recorded the strongest performance in 2020 and 2021. Therefore, current value sales in 2021 continued to rise by double digits. The majority of...
In response to the COVID-19 pandemic, apparel accessories witnessed declining current value sales across most categories in 2020. Ties and belts in particular were the most negatively impacted, as these accessories are commonly used with formal clothing such as suits and dresses, which were previously worn to work or during events such as...
Apparel accessories, as noted in other categories, witnessed a marked rebound in 2021 after a weak performance the previous year, although overall retail volume sales remained below pre-pandemic levels. The lifting of restrictions and the reopening of shopping centres led to an upturn in sales through store-based retailers. Apparel...
In 2020, the pandemic negatively impacted consumption of apparel and footwear in general due to home seclusion. Therefore, apparel accessories, which was already among the categories with the lowest sales in Brazil due to changing trends, faced further challenges. Gloves, scarves, and ties are not considered as essential items in the wardrobes...
Apparel accessories registered a decline in retail volume terms in 2021 having performed positively in 2020. This turnaround in fortunes was due to the weakening demand for face masks (included in other apparel accessories). Whilst sales of face masks had exploded following the outbreak of COVID-19, the perception that the threat from COVID-19...
Apparel accessories witnessed moderate decline in 2021 due to the strong double-digit decline in other apparel accessories in the year. Sales of cloth face masks, due to the obligation of having to wear a mask, propelled this product area in 2020. Following such strong growth and with the return to pre-pandemic life as consumers were both...
Face masks were booming in 2020. However, 2021 saw only “substitution” purchases, while Portuguese consumers increasingly used disposable face masks, which were more available than during the first stage of the pandemic and much cheaper. Moreover, disposable face masks are widely perceived as more convenient because a box can be kept at home...
In 2020, apparel accessories recorded dynamic retail volume and strong retail current value growth. However, this was wholly due to the performance of fabric face masks (“other” apparel accessories), the wearing of which was mandatory, outside the home, as the government tried to stem the tide of the Coronavirus (COVID-19) pandemic. Apparel...
Sales of fashion face masks enabled apparel accessories to post positive retail volume and current value growth in 2020, despite the slumps in demand in other categories, due to lockdowns and home seclusion. The need to curb the spread of the airborne COVID-19 virus in Turkey mandated the wearing of face masks and more and more consumers turned...