Bath and Shower in Austria

Bath and Shower in Austria

  • April 2017
  • 29 pages
  • Euromonitor International
Report ID: 240893
A significant proportion of revenue in bath and shower is generated through promotions, which led to a high level of discounting. Although this strategy helps to increase impulse purchases and the footfall in retail outlets, it also suppresses value growth. In particular, shower products are driven by frequent promotions and discounting, due to stiff competition, product maturity and market saturation, which hamper value growth.

Euromonitor International’s Bath and Shower in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

BATH AND SHOWER IN AUSTRIA
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2011-2016
Table 2 Sales of Bath and Shower by Category: % Value Growth 2011-2016
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Bath and Shower: % Value 2012-2016
Table 5 LBN Brand Shares of Bath and Shower: % Value 2013-2016
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2013-2016
Table 7 Forecast Sales of Bath and Shower by Category: Value 2016-2021
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
L'Oréal Österreich GmbH in Beauty and Personal Care (austria)
Strategic Direction
Key Facts
Summary 1 L'Oréal Österreich GmbH: Key Facts
Competitive Positioning
Summary 2 L'Oréal Österreich GmbH: Competitive Position 2016
Procter & Gamble Austria GmbH in Beauty and Personal Care (austria)
Strategic Direction
Key Facts
Summary 3 Procter & Gamble Austria GmbH: Key Facts
Competitive Positioning
Summary 4 Procter & Gamble Austria GmbH: Competitive Position 2016
Ringana GmbH in Beauty and Personal Care (austria)
Strategic Direction
Key Facts
Summary 5 Ringana GmbH: Key Facts
Summary 6 Ringana GmbH: Operational Indicators
Competitive Positioning
Summary 7 Ringana GmbH: Competitive Position 2016
Executive Summary
Slow Growth in Beauty and Personal Care
Innovative and Added-value Products Revive Consumer Demand
Multinationals Lead Beauty and Personal Care
Multiple-use Products Become Trendy
Slow Growth Is Expected in the Forecast Period
Key Trends and Developments
Consumers Lose Confidence and Become Price-sensitive
Changing Consumer Tastes in Fragrances
Advancements in Technology Impact Buying Behaviour
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 8 Research Sources












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Country=Austria Industry=Cosmetics ParentIndustry=PersonalCare Date=201704 Topic=MarketReport Publisher=EuromonitorInternational Price=1000