Bath and Shower in Poland

Bath and Shower in Poland

  • May 2017
  • 35 pages
  • Euromonitor International
Report ID: 240910
Relatively low brand loyalty within bath and shower resulted in fiercer competition between manufacturers, which caused huge and frequent price discounts. This consequently led to significant growth in volume sales. In many cases, consumers were purchasing bath and shower products in advance once they were on promotion. Moreover, discounters presented an increasing offer of products within the category. In particular, this activity is presented by Biedronka with its brand BeBeauty and Lidl with...

Euromonitor International’s Bath and Shower in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

BATH AND SHOWER IN POLAND
Euromonitor International
May 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2011-2016
Table 2 Sales of Bath and Shower by Category: % Value Growth 2011-2016
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Bath and Shower: % Value 2012-2016
Table 5 LBN Brand Shares of Bath and Shower: % Value 2013-2016
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2013-2016
Table 7 Forecast Sales of Bath and Shower by Category: Value 2016-2021
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Cederroth Polska SA in Beauty and Personal Care (poland)
Strategic Direction
Key Facts
Summary 1 Cederroth Polska SA: Key Facts
Competitive Positioning
Summary 2 Cederroth Polska SA: Competitive Position 2016
Global Cosmed SA in Beauty and Personal Care (poland)
Strategic Direction
Key Facts
Summary 3 Global Cosmed SA: Key Facts
Summary 4 Global Cosmed SA: Operational Indicators
Competitive Positioning
Summary 5 Global Cosmed SA: Competitive Position 2016
Rossmann Sdp Sp Zoo in Beauty and Personal Care (poland)
Strategic Direction
Key Facts
Summary 6 Rossmann SDP Sp zoo: Key Facts
Summary 7 Rossmann SDP Sp zoo: Operational Indicators
Company Background
Chart 1 Rossmann SDP Sp zoo: Rossmann in Bialystok
Internet Strategy
Private Label
Summary 8 Rossmann SDP Sp zoo: Private Label Portfolio
Competitive Positioning
Summary 9 Rossmann SDP Sp zoo: Competitive Position 2016
Executive Summary
Sales Growth in 2016 Higher Than Average for Entire Review Period
Programme Family 500 Plus Is Key Trend Influencing Beauty and Personal Care in 2016
Leading Multinationals Followed by Dynamic Domestic Operators
Product Developments Focus on Specific Value and Natural Properties
Bright Prospects for Beauty and Personal Care Over the Forecast Period
Key Trends and Developments
Consumer Shift Towards Simplicity, Naturalness and Ecology
Internet Significantly Influences Beauty and Personal Care
Chained Drugstores and Discounters Lead Distribution
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 10 Research Sources












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Country=Poland Industry=BodyCare ParentIndustry=Cosmetics Date=201705 Topic=MarketReport Publisher=EuromonitorInternational Price=1000