Bleach in Serbia

Bleach in Serbia

  • February 2017
  • 14 pages
  • Euromonitor International
Report ID: 240936
Bleach volume sales continued to decline in 2016, primarily due to the growing availability of good quality alternative product types for the bleaching of laundry items. Serbians generally use bleach as a cheaper substitute for spot and stain removers and similar types of laundry care products. The assortment of such products on offer in the country expanded towards the end of the review period, and this had a negative impact on demand in the bleach category.

Euromonitor International’s Bleach in Serbia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International
February 2017


Competitive Landscape
Category Data
Table 1 Bleach Usage: % of Volume Sales 2011-2016
Table 2 Sales of Bleach: Value 2011-2016
Table 3 Sales of Bleach: % Value Growth 2011-2016
Table 4 NBO Company Shares of Bleach: % Value 2012-2016
Table 5 LBN Brand Shares of Bleach: % Value 2013-2016
Table 6 Forecast Sales of Bleach: Value 2016-2021
Table 7 Forecast Sales of Bleach: % Value Growth 2016-2021
Simchem Doo in Home Care (serbia)
Strategic Direction
Key Facts
Summary 1 Simchem doo: Key Facts
Summary 2 Simchem doo: Operational Indicators 2014-2016
Competitive Positioning
Summary 3 Simchem doo: Competitive Position 2016
Executive Summary
Growth in Home Care Current Value Sales in 2016 Surpasses Review Period Cagr
Manufacturers Are Reluctant To Invest in New Product Developments
Competitive Prices and Quality Improvements Fuel Advance of Smaller Local Producers
Non-grocery Specialists Gain Ground in Home Care Distribution
Local Brands and Private Label Look Set To Make Further Gains in Home Care
Market Indicators
Table 8 Households 2011-2016
Market Data
Table 9 Sales of Home Care by Category: Value 2011-2016
Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Home Care: % Value 2012-2016
Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
Table 13 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 14 Distribution of Home Care by Format: % Value 2011-2016
Table 15 Distribution of Home Care by Format and Category: % Value 2016
Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Summary 4 Research Sources


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Country=Serbia Industry=E-Healthcare ParentIndustry=InternetBusiness Date=201702 Topic=MarketReport Publisher=EuromonitorInternational Price=1000