Deodorants in Brazil

Deodorants in Brazil

  • May 2017
  • 30 pages
  • Euromonitor International
Report ID: 241059
In deodorants, the main players’ strategy in 2016 was to gain penetration with the deodorant sprays format. In this year, deodorant sprays performed positively in volume sales terms but prices were cut, which led to a 2% decline in retail value sales.

Euromonitor International’s Deodorants in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

DEODORANTS IN BRAZIL
Euromonitor International
May 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2011-2016
Table 2 Sales of Deodorants by Category: % Value Growth 2011-2016
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Deodorants: % Value 2012-2016
Table 5 LBN Brand Shares of Deodorants: % Value 2013-2016
Table 6 Forecast Sales of Deodorants by Category: Value 2016-2021
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2016-2021
Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2016-2021
Botica Comercial Farmacêutica Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 1 Botica Comercial Farmacêutica Ltda: Key Facts
Summary 2 Botica Comercial Farmacêutica Ltda: Operational Indicators
Company Background
Chart 1 Botica Comercial Farmacêutica Ltda: O Boticário in Shopping West Plaza (São Paulo)
Internet Strategy
Private Label
Summary 3 Botica Comercial Farmacêutica Ltda: Private Label Portfolio
Competitive Positioning
Summary 4 Botica Comercial Farmacêutica Ltda: Competitive Position 2016
Coty Brasil Indústria E Comércio De Cosméticos Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 5 Coty Brasil Indústria E Comércio De Cosméticos Ltda: Key Facts
Competitive Positioning
Summary 6 Coty Brasil Indústria E Comércio De Cosméticos Ltda: Competitive Position 2016
Natura Cosméticos SA in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 7 Natura Cosméticos SA: Key Facts
Summary 8 Natura Cosméticos SA: Operational Indicators
Competitive Positioning
Summary 9 Natura Cosméticos SA: Competitive Position 2016
Unilever Brasil Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 10 Unilever Brasil Ltda: Key Facts
Summary 11 Unilever Brasil Ltda: Operational Indicators
Competitive Positioning
Summary 12 Unilever Brasil Ltda: Competitive Position 2016
Executive Summary
With Small Value Growth in 2016, Beauty and Personal Care Posts A Strong Volume Decline
2016, A Challenging Year Marked by the Trading-down Process
Unilever Brasil Ltda Holds the First Position
Product Launches Are Concentrated in Colour Cosmetics, Fragrances and Hair Care Concentrate
Positive Outlook for Beauty and Personal Care
Key Trends and Developments
Trading Down Intensifies in Beauty and Personal Care During 2016
Leading Players Invest in Beauty and Personal Care Despite the Economic Slowdown
Beauty Specialist Retailers Increases Faster But Direct Selling Still Leads Value Sales
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 13 Research Sources












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Country=Brazil Industry=Cosmetics ParentIndustry=PersonalCare Date=201705 Topic=MarketReport Publisher=EuromonitorInternational Price=1000