Deodorants in Italy

Deodorants in Italy

  • May 2017
  • 29 pages
  • Euromonitor International
Report ID: 241069
In 2016, sprays and roll-ons continued to be the most popular deodorant formats in Italy, accounting for 47% and 18%, respectively, of overall deodorant value sales. Deodorant sticks remained flat in current value terms, while pumps and creams both recorded a 1% decline as consumers continued to opt for more convenient and easy to apply formats such as roll-ons and sprays.

Euromonitor International’s Deodorants in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

DEODORANTS IN ITALY
Euromonitor International
May 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2011-2016
Table 2 Sales of Deodorants by Category: % Value Growth 2011-2016
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Deodorants: % Value 2012-2016
Table 5 LBN Brand Shares of Deodorants: % Value 2013-2016
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2013-2016
Table 7 Forecast Sales of Deodorants by Category: Value 2016-2021
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2016-2021
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2016-2021
Beiersdorf SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 1 Beiersdorf SpA: Operational Indicators
Competitive Positioning
Summary 2 Beiersdorf SpA: Competitive Position 2016
L'Oréal Italiana Saipo SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 3 L'Oréal Italiana Saipo SpA: Key Facts
Summary 4 L'Oréal Italiana Saipo SpA: Operational Indicators
Competitive Positioning
Summary 5 L'Oréal Italiana Saipo SpA: Competitive Position 2016
Mirato SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 6 Mirato SpA: Key Facts
Summary 7 Mirato SpA: Operational Indicators
Competitive Positioning
Summary 8 Mirato SpA: Competitive Position 2016
Executive Summary
Beauty and Personal Care Records Modest Growth in 2016
Consumers Seek Multi-functional, Time-saving and Effective Products
Kiko Continues To Expand, With Private Label Also Making Further Gains
Savvy Consumers Seek the Best Deals by Searching Both the Offline and Online Channels
Gradually Recovering Economy Will Help the Market To Achieve Further Modest Annual Growth Over the Forecast Period
Key Trends and Developments
2016 Sees the Italian Beauty and Personal Care Market Remain Stable
Italians Attracted by Multi-functional, Time-saving and Effective Solutions
Italian Consumers Benefit From Manufacturers' Omni-channel Approach
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 9 Research Sources












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Country=Italy Industry=Cosmetics ParentIndustry=PersonalCare Date=201705 Topic=MarketReport Publisher=EuromonitorInternational Price=1000