Consumer Electronics in Brazil, Euromonitor International

Consumer Electronics in Brazil, Euromonitor International

Brazil faced a third consecutive year of slow growth in 2013. Increasing interest and inflation rates negatively affected overall retailing in the country as consumers focused efforts on repaying debts. Notwithstanding, consumer electronics performed well in this same year, registering stronger growth of volume sales if compared to the CAGR of the review period. Good performance of consumer electronics is mainly driven by sales of smartphones and tablets, which are seeing increased importance...

Euromonitor International’s Consumer Electronics in Brazil report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


CONSUMER ELECTRONICS IN BRAZIL
Euromonitor International
October 2014

LIST OF CONTENTS AND TABLES

Executive Summary
Consumer Electronics in Brazil Performs Well Despite Deteriorating Economy
Extreme Disparity Between Rural and Urban Consumption Remains in Brazil
Fifa 2014 World Cup Boosts Sales of Plasma TVs in Brazil
Smartphones Negatively Impacts Sales of In-car Navigation Devices in Brazil
Key Trends and Developments
Sales of Consumer Electronics Advance Despite Weakening Brazilian Economy
Despite Government Efforts, Income and Consumption Disparity Between Rural and Urban Areas Remains Very High
Plasma TVs Get Boost From Fifa 2014 World Cup
Sales of Smartphone Apps Threaten Sales of Gps Devices
Market Data
Table 1 Sales of Consumer Electronics by Category: Volume 2008-2013
Table 2 Sales of Consumer Electronics by Category: Value 2008-2013
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2008-2013
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2009-2013
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2010-2013
Table 7 Distribution of Consumer Electronics by Format: % Volume 2008-2013
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2013-2018
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2013-2018
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Sources
Summary 1 Research Sources
Dl Comércio E Indústria De Produtos Eletrônicos Ltda in Consumer Electronics (brazil)
Strategic Direction
Key Facts
Summary 2 DL Comércio e Indústria de Produtos Eletrônicos Ltda: Key Facts
Company Background
Production Galpão Da Fábrica
Summary 3 DL Comércio e Indústria de Produtos Eletrônicos Ltda: Production Statistics 2013
Competitive Positioning
Summary 4 DL Comércio e Indústria de Produtos Eletrônicos Ltda: Competitive Position 2013
Magazine Luiza SA in Consumer Electronics (brazil)
Strategic Direction
Key Facts
Summary 5 Magazine Luiza SA: Key Facts
Summary 6 Magazine Luiza SA: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 7 Magazine Luiza SA: Private Label Portfolio
Competitive Positioning
Summary 8 Magazine Luiza SA: Competitive Position 2013
Positivo Informática SA in Consumer Electronics (brazil)
Strategic Direction
Key Facts
Summary 9 Positivo Informática SA: Key Facts
Summary 10 Positivo Informática SA: Operational Indicators
Company Background
Production
Summary 11 Positivo Informática SA: Production Statistics 2013
Competitive Positioning
Summary 12 Positivo Informática SA: Competitive Position 2013
Via Varejo SA in Consumer Electronics (brazil)
Strategic Direction
Key Facts
Summary 13 Via Varejo SA: Key Facts
Summary 14 Via Varejo SA: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 15 Via Varejo SA: Private Label Portfolio
Competitive Positioning
Summary 16 Via Varejo SA: Competitive Position 2013
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of Computers and Peripherals by Category: Volume 2008-2013
Table 13 Sales of Computers and Peripherals by Category: Value 2008-2013
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2008-2013
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2008-2013
Table 16 NBO Company Shares of Computers and Peripherals: % Volume 2009-2013
Table 17 LBN Brand Shares of Computers and Peripherals: % Volume 2010-2013
Table 18 Distribution of Computers and Peripherals by Format: % Volume 2008-2013
Table 19 Forecast Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 20 Forecast Sales of Computers and Peripherals by Category: Value 2013-2018
Table 21 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 22 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 23 Sales of Computers by Category: Business Volume 2008-2013
Table 24 Sales of Computers by Category: Business Value MSP 2008-2013
Table 25 Sales of Computers by Category: % Business Volume Growth 2008-2013
Table 26 Sales of Computers by Category: % Business Value MSP Growth 2008-2013
Table 27 Forecast Sales of Computers by Category: Business Volume 2013-2018
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2013-2018
Table 29 Forecast Sales of Computers by Category: % Business Volume Growth 2013-2018
Table 30 Forecast Sales of Computers by Category: % Business Value MSP Growth 2013-2018
Table 31 Sales of Tablets by Operating System: % Retail Volume 2010-2015
Table 32 Forecast Sales of Laptops by Rural vs Urban: % Retail Volume 2013-2018
Table 33 Forecast Sales of Tablets and Other Portable Computers by Rural vs Urban: % Retail Volume 2013-2018
Headlines
Trends
Prospects
Category Data
Table 34 Sales of In-Car Entertainment by Category: Volume 2008-2013
Table 35 Sales of In-Car Entertainment by Category: Value 2008-2013
Table 36 Sales of In-Car Entertainment by Category: % Volume Growth 2008-2013
Table 37 Sales of In-Car Entertainment by Category: % Value Growth 2008-2013
Table 38 NBO Company Shares of In-Car Entertainment: % Volume 2009-2013
Table 39 LBN Brand Shares of In-Car Entertainment: % Volume 2010-2013
Table 40 Distribution of In-Car Entertainment by Format: % Volume 2008-2013
Table 41 Forecast Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 42 Forecast Sales of In-Car Entertainment by Category: Value 2013-2018
Table 43 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 44 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 45 Forecast Sales of In-Dash Media Players by Rural vs Urban: % Retail Volume 2013-2018
Table 46 Forecast Sales of In-Car Navigation by Rural vs Urban: % Retail Volume 2013-2018
Headlines
Trends
Prospects
Category Data
Table 47 Sales of Home Audio and Cinema by Category: Volume 2008-2013
Table 48 Sales of Home Audio and Cinema by Category: Value 2008-2013
Table 49 Sales of Home Audio and Cinema by Category: % Volume Growth 2008-2013
Table 50 Sales of Home Audio and Cinema by Category: % Value Growth 2008-2013
Table 51 NBO Company Shares of Home Audio and Cinema: % Volume 2009-2013
Table 52 LBN Brand Shares of Home Audio and Cinema: % Volume 2010-2013
Table 53 Distribution of Home Audio and Cinema by Format: % Volume 2008-2013
Table 54 Forecast Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 55 Forecast Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 56 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 57 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 58 Forecast Sales of Home Audio and Cinema by Rural vs Urban: % Retail Volume 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 59 Sales of Home Video by Category: Volume 2008-2013
Table 60 Sales of Home Video by Category: Value 2008-2013
Table 61 Sales of Home Video by Category: % Volume Growth 2008-2013
Table 62 Sales of Home Video by Category: % Value Growth 2008-2013
Table 63 Sales of LCD TVs by Type: % Volume 2010-2013
Table 64 Sales of OLED TVs by Type: % Volume 2010-2013
Table 65 Sales of Plasma TVs by Type: % Volume 2010-2013
Table 66 NBO Company Shares of Home Video: % Volume 2009-2013
Table 67 LBN Brand Shares of Home Video: % Volume 2010-2013
Table 68 Distribution of Home Video by Format: % Volume 2008-2013
Table 69 Forecast Sales of Home Video by Category: Volume 2013-2018
Table 70 Forecast Sales of Home Video by Category: Value 2013-2018
Table 71 Forecast Sales of Home Video by Category: % Volume Growth 2013-2018
Table 72 Forecast Sales of Home Video by Category: % Value Growth 2013-2018
Table 73 Forecast Sales of LCD TVs by Type: % Volume 2013-2018
Table 74 Forecast Sales of OLED TVs by Type: % Volume 2013-2018
Table 75 Forecast Sales of Plasma TVs by Type: % Volume 2013-2018
Table 76 Forecast Sales of LCD TVs by Screen Type: % Retail Volume 2013-2018
Table 77 Forecast Sales of Digital TVs by Network Connectivity: % Retail Volume 2013-2018
Table 78 Forecast Sales of Home Video by Rural vs Urban: % Retail Volume 2013-2018
Headlines
Trends
Prospects
Category Data
Table 79 Sales of Imaging Devices by Category: Volume 2008-2013
Table 80 Sales of Imaging Devices by Category: Value 2008-2013
Table 81 Sales of Imaging Devices by Category: % Volume Growth 2008-2013
Table 82 Sales of Imaging Devices by Category: % Value Growth 2008-2013
Table 83 NBO Company Shares of Imaging Devices: % Volume 2009-2013
Table 84 LBN Brand Shares of Imaging Devices: % Volume 2010-2013
Table 85 Distribution of Imaging Devices by Format: % Volume 2008-2013
Table 86 Forecast Sales of Imaging Devices by Category: Volume 2013-2018
Table 87 Forecast Sales of Imaging Devices by Category: Value 2013-2018
Table 88 Forecast Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 89 Forecast Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 90 Forecast Sales of Cameras by Type: % Retail Volume 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 91 Sales of Mobile Phones by Category: Volume 2008-2013
Table 92 Sales of Mobile Phones by Category: Value 2008-2013
Table 93 Sales of Mobile Phones by Category: % Volume Growth 2008-2013
Table 94 Sales of Mobile Phones by Category: % Value Growth 2008-2013
Table 95 NBO Company Shares of Mobile Phones: % Volume 2009-2013
Table 96 LBN Brand Shares of Mobile Phones: % Volume 2010-2013
Table 97 Distribution of Mobile Phones by Format: % Volume 2008-2013
Table 98 Forecast Sales of Mobile Phones by Category: Volume 2013-2018
Table 99 Forecast Sales of Mobile Phones by Category: Value 2013-2018
Table 100 Forecast Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 101 Forecast Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 102 Sales of Mobile Phones by Type of Contract: % Retail Volume 2008-2013
Table 103 Sales of Mobile Phones by Rural vs Urban: % Retail Volume 2008-2013
Table 104 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
Headlines
Trends
Prospects
Category Data
Table 105 Sales of Portable Players by Category: Volume 2008-2013
Table 106 Sales of Portable Players by Category: Value 2008-2013
Table 107 Sales of Portable Players by Category: % Volume Growth 2008-2013
Table 108 Sales of Portable Players by Category: % Value Growth 2008-2013
Table 109 NBO Company Shares of Portable Players: % Volume 2009-2013
Table 110 LBN Brand Shares of Portable Players: % Volume 2010-2013
Table 111 Distribution of Portable Players by Format: % Volume 2008-2013
Table 112 Forecast Sales of Portable Players by Category: Volume 2013-2018
Table 113 Forecast Sales of Portable Players by Category: Value 2013-2018
Table 114 Forecast Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 115 Forecast Sales of Portable Players by Category: % Value Growth 2013-2018
Headlines
Trends
Prospects
Category Data
Table 116 Sales of Wearable Electronics by Category: Volume 2013
Table 117 Sales of Wearable Electronics by Category: Value 2013
Table 118 NBO Company Shares of Wearable Electronics: % Volume 2013
Table 119 LBN Brand Shares of Wearable Electronics: % Volume 2013
Table 120 Distribution of Wearable Electronics by Format: % Volume 2013
Table 121 Forecast Sales of Wearable Electronics by Category: Volume 2013-2018
Table 122 Forecast Sales of Wearable Electronics by Category: Value 2013-2018
Table 123 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2013-2018
Table 124 Forecast Sales of Wearable Electronics by Category: % Value Growth 2013-2018












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