While overall the wearable electronics category saw a positive retail volume performance in 2020, sales were particularly driven by smart wearables and activity watches (digital). Although still registering notable volume growth, performance was below that of previous years, especially as the Brazilian market relies a lot on imported items, and the 30% devaluation of the Brazilian real discouraged many consumers from investing in these items.
Wearable Electronics in Brazil report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Wearable Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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