Surface Care in Serbia

Surface Care in Serbia

  • February 2017
  • 19 pages
  • Euromonitor International
Report ID: 241688
Multi-purpose cleaners remained by far the largest category within Serbian surface care in 2016, accounting for 65% of total current value sales. Serbian consumers are quite traditional in their surface care preferences. Aside from multi-purpose cleaners, consumers also regularly buy bathroom cleaners, kitchen cleaners and window/glass cleaners, but other surface care product types only tend to be purchased sporadically.

Euromonitor International’s Surface Care in Serbia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SURFACE CARE IN SERBIA
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Beohemija Doo in Home Care (serbia)
Strategic Direction
Key Facts
Summary 1 Beohemija doo: Key Facts
Summary 2 Beohemija doo: Operational Indicators 2014-2016
Competitive Positioning
Summary 3 Beohemija doo: Competitive Position 2016
Simchem Doo in Home Care (serbia)
Strategic Direction
Key Facts
Summary 4 Simchem doo: Key Facts
Summary 5 Simchem doo: Operational Indicators 2014-2016
Competitive Positioning
Summary 6 Simchem doo: Competitive Position 2016
Executive Summary
Growth in Home Care Current Value Sales in 2016 Surpasses Review Period Cagr
Manufacturers Are Reluctant To Invest in New Product Developments
Competitive Prices and Quality Improvements Fuel Advance of Smaller Local Producers
Non-grocery Specialists Gain Ground in Home Care Distribution
Local Brands and Private Label Look Set To Make Further Gains in Home Care
Market Indicators
Table 9 Households 2011-2016
Market Data
Table 10 Sales of Home Care by Category: Value 2011-2016
Table 11 Sales of Home Care by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Home Care: % Value 2012-2016
Table 13 LBN Brand Shares of Home Care: % Value 2013-2016
Table 14 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 15 Distribution of Home Care by Format: % Value 2011-2016
Table 16 Distribution of Home Care by Format and Category: % Value 2016
Table 17 Forecast Sales of Home Care by Category: Value 2016-2021
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 7 Research Sources












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Country=Serbia Industry=HouseholdProducts ParentIndustry=HomeGoods Date=201702 Topic=MarketReport Publisher=EuromonitorInternational Price=1000