Writing Instruments in Australia

Writing Instruments in Australia

  • July 2017
  • 21 pages
  • Euromonitor International
Report ID: 241865
Fashion stationery has redefined writing instruments in Australia, with consumers making more frequent purchases particularly from brands such as Smiggle, Kikki K and Typo.

The demand for fashion stationery has posed a threat to the sales of writing instruments in newsagents, with these retailers moving to stock fashionable stationery brands. For example, Skweek and Urban from Modena have been stocked in hundreds of newsagents since their launch in 2015. Similarly, The Lucky Charm newsagents gro...

Euromonitor International’s Writing Instrumentsin Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

WRITING INSTRUMENTS IN AUSTRALIA
Euromonitor International
July 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Prospects
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2012-2017
Table 2 Sales of Writing Instruments by Category: Value 2012-2017
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2012-2017
Table 4 Sales of Writing Instruments by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Writing Instruments: % Value 2012-2016
Table 6 LBN Brand Shares of Writing Instruments: % Value 2013-2016
Table 7 Distribution of Writing Instruments by Format: % Value 2012-2017
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2017-2022
Table 9 Forecast Sales of Writing Instruments by Category: Value 2017-2022
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2017-2022
Premier Investments Ltd in Personal Accessories (australia)
Strategic Direction
Key Facts
Summary 1 Premier Investments Ltd: Key Facts
Summary 2 Premier Investments Ltd: Operational Indicators
Company Background
Chart 1 Premium Investments Ltd: Smiggle in Sydney
Internet Strategy
Private Label
Summary 3 Premier Investments Ltd: Private Label Portfolio
Competitive Positioning
Summary 4 Premier Investments Ltd (Smiggle brand): Competitive Position 2016
Executive Summary
Personal Accessories Sees Growth in 2017
Customised Products Growing in Popularity
International Entrants Increase Their Store Networks
Online Retailing Remains the Fastest Growing Channel
Increasing Competition Over the Forecast Period
Key Trends and Developments
Fast Fashion Retailers’ Ambitious Expansion Plans
Customised Bags and Luggage Becoming More Popular
the Entrance of British Retailers Set To Increase Competition
Market Data
Table 12 Sales of Personal Accessories by Category: Volume 2012-2017
Table 13 Sales of Personal Accessories by Category: Value 2012-2017
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2012-2017
Table 15 Sales of Personal Accessories by Category: % Value Growth 2012-2017
Table 16 NBO Company Shares of Personal Accessories: % Value 2012-2016
Table 17 LBN Brand Shares of Personal Accessories: % Value 2013-2016
Table 18 Distribution of Personal Accessories by Format: % Value 2012-2017
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2017-2022
Table 20 Forecast Sales of Personal Accessories by Category: Value 2017-2022
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 5 Research Sources












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Country=Australia Industry=OfficeSupplyAndStationery ParentIndustry=OfficeGoods Date=201707 Topic=MarketReport Publisher=EuromonitorInternational Price=1000