Writing instruments was already operating in difficult conditions before the pandemic, due to the widespread adoption of computers, tablets and smartphones in workplaces, households and schools. Writing instruments are therefore slowly being replaced by digital platforms, with an increasing number of smartphones, tablets and laptops offering pens not only for writing, but also for drawing and painting purposes.
Writing Instruments in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Writing Instruments market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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