Global Outdoor Advertising Market 2019-2023

Global Outdoor Advertising Market 2019-2023

  • November 2018 •
  • 117 pages •
  • Report ID: 2440611
About this market
The use of analytics to increase ads effectiveness is identified as one of the key trends that will gain traction in the market during the forecast period. Advertisers and marketers are implementing data analytics to analyze and track the engagement of the audience with outdoor ads. Technavio’s analysts have predicted that the global outdoor advertising market will register a CAGR of almost 4% by 2023.

Market overview
Growing penetration of LED mobile billboards
The installation of LED screens enables enterprises to draw the attention of their target demography. These devices are used to broadcast ads covering various places such as sports events, schools, and conventions, which boosts the chances of visibility increase the popularity of outdoor advertising.

Growing digital ads on mobile
The growing demand for digital ads on mobile is resulting in an increased investment in the mobile advertisement.

For the detailed list of factors that will drive and challenge the growth of the global outdoor advertising market during 2019-2023, view our report.

Completive landscape
The market appears to be fragmented with the presence of many companies. Factors such as the use of analytics to increase ads effectiveness and growing penetration of LED mobile billboards, will provide considerable growth opportunities to outdoor advertising market vendors. Clear Channel Outdoor, JCDecaux, Lamar Advertising, OUTFRONT Media, and Ströer are some of the major companies covered in this report.