Sanitary Protection in China

Sanitary Protection in China

In April 2014, 10 brands of sanitary towels including Whisper and Sofy were tested, and all were found to contain fluorescent agents, which immediately became the hottest topic among female consumers. A number of experts explained that adding fluorescent agents was normal practice in the industry and since the amount added was small, it would do no harm to the human body. However, influenced by this incident and also out of concern for personal hygiene and health, over the review period Chinese...

Euromonitor International’s Sanitary Protection in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


SANITARY PROTECTION IN CHINA
Euromonitor International
May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Towels by Type of Use: % Value 2009-2014
Table 2 Retail Sales of Sanitary Protection by Category: Value 2009-2014
Table 3 Retail Sales of Sanitary Protection by Category: % Value Growth 2009-2014
Table 4 Retail Sales of Tampons by Application Format: % Value 2009-2014
Table 5 NBO Company Shares of Retail Sanitary Protection: % Value 2010-2014
Table 6 LBN Brand Shares of Retail Sanitary Protection: % Value 2011-2014
Table 7 Forecast Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 8 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Hengan Fujian Holding Co Ltd in Tissue and Hygiene (china)
Strategic Direction
Key Facts
Summary 1 Hengan Fujian Holding Co Ltd: Key Facts
Summary 2 Hengan Fujian Holding Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Hengan Fujian Holding Co Ltd: Competitive Position 2014
Kimberly-Clark (china) Investment Co Ltd in Tissue and Hygiene (china)
Strategic Direction
Key Facts
Summary 4 Kimberly-Clark (China) Investment Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Kimberly-Clark (China) Investment Co Ltd: Competitive Position 2014
Procter & Gamble (guangzhou) Ltd in Tissue and Hygiene (china)
Strategic Direction
Key Facts
Summary 6 Procter & Gamble (Guangzhou) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Procter & Gamble (Guangzhou) Ltd: Competitive Position 2014
Executive Summary
Tissue and Hygiene Continues To Record Rapid Growth in 2014
Increasing Demand for High-quality Goods Puts More Pressure on Domestic Brands
Procter & Gamble (guangzhou) Ltd Leads in 2014
Supermarkets Continues To Dominate, While Internet Retailing Records Fastest Growth
Buoyant Outlook for Retail Tissue and Hygiene Market Over the Forecast Period
Key Trends and Developments
Domestic Companies Increasingly Cross Into Hygiene Market
Leading Online Retailers Offer More Imported Goods To Local Consumers
Continued Innovation Focuses on Certain Niche Product Segments
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Indicators
Table 9 Birth Rates 2009-2014
Table 10 Infant Population 2009-2014
Table 11 Female Population by Age 2009-2014
Table 12 Total Population by Age 2009-2014
Table 13 Households 2009-2014
Table 14 Forecast Infant Population 2014-2019
Table 15 Forecast Female Population by Age 2014-2019
Table 16 Forecast Total Population by Age 2014-2019
Table 17 Forecast Households 2014-2019
Market Data
Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 20 Retail Sales of Tissue and Hygiene by Region: Value 2009-2014
Table 21 Retail Sales of Tissue and Hygiene by Region: % Value Growth 2009-2014
Table 22 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
Table 23 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
Table 24 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014
Table 25 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
Table 26 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 29 Forecast Retail Sales of Tissue and Hygiene by Region: Value 2014-2019
Table 30 Forecast Retail Sales of Tissue and Hygiene by Region: % Value Growth 2014-2019
Sources
Summary 8 Research Sources












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