About this market The growing demand for flavored and organic stevia is identified as one of the key trends that will gain traction in the market for the next four years. Many vendors such as SweetLeaf Stevia and Nirvana Health Products are offering liquid stevia in different flavors such as coconut, chocolate, vanilla, peach, banana, butterscotch, mint, mango, strawberry, caramel, and others. Technavio’s analysts have predicted that the stevia market will register a CAGR of almost 8% by 2023.
Market Overview Health benefits and environmental advantages Consumers suffering from diabetes or those on carbohydrate-controlled diet, are considering the consumption of stevia as an ideal replacement for normal sugar. With the rising number of diabetic patients and health awareness, the demand for stevia is also increasing. Increasing demand for monk fruit zero-calorie sweetener Since monk fruit zero calorie-sweetener does not have a bitter aftertaste, many manufacturers of food and beverage are using these sweeteners over stevia. The rising use of this sweetener is a challenge for the market. For the detailed list of factors that will drive and challenge the growth of the global stevia market during the 2018-2022, view our report.
Competitive Landscape The market appears to be fragmented and with the presence of several companies including Cargill and PureCircle, the competitive environment is quite intense. Factors such as the rising awareness regarding the health and environmental benefits of stevia and the growing preference for flavored and organic stevia, will provide considerable growth opportunities to stevia manufactures. Cargill, GLG LIFE TECH, MacAndrews & Forbes, PureCircle, Tate & Lyle, and Wisdom Natural Brands are some of the major companies covered in this report.
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KEY FINDINGS The North America stevia market is estimated to record a CAGR of 6.67% during the forecast period, 2021-2028. The rising health concerns and surging consumer awareness regarding stevia’s health benefits are beneficial for market growth. Stevia is used as a dietary supplement for medicinal purposes for treating...
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